CONTENTS IX 



CHAPTER PAGE 



XX. Preparing the Butter for Market 272 



A. Butter Packages 272 



B. Packing the Butter 277 



/XXI. Advertising Dairy Products 281 



The Purposes of Advertising 282 



Essentials in Creamery Advertising 287 



Mediums for Creamery Advertising 294 



Planning and Writing the Advertisement 299 



XXII. Business Correspondence 309 



A. The Appearance of Letter 309 



B. Parts of a Letter 312 



C. The Form Letter 317 



D. Filing of Correspondence 318 



. Credits and Collections 319 



A. The Credit Man 319 



B. Fact upon which the Credit Man Bases his Judgment. . . 320 



C. Office Records of Credit Information 323 



D. Collections 325 



. Creamery Bookkeeping 332 



A. Definition and General Information 332 



B. Record of Purchases 335 



C. Record of Sales 341 



D. Record of Inventory 342 



E. Profit and Loss 345 



