MARKETING OF DAIRY PRODUCTS 237 



organization of milk producers organized for the purpose of 

 selling and distributing the milk produced from their own 

 herds. This may become a prominent organization in the near 

 future. Under the old milk distributing system a number of 

 small dealers deliver milk in the same city; frequently several 

 of them will deliver through the same streets. Much unnecessary 

 time and labor would be saved if the producers or small dealers 

 would deliver their milk to a central plant from which it could 

 be distributed throughout the city by one set of wagons. This 

 system would furthermore have the advantage that the milk 

 could be pasteurized before delivery and that an expert in 

 charge of such a plant could guard against receiving of milk 

 which was not suitable for human consumption. As a result 

 the market milk of the city would often be much improved. 



The municipal market milk plant is a plant owned and oper- 

 ated by the city for the purpose of buying the milk at whole- 

 sale from the producers and selling and distributing same among 

 the consumers of the city. This plant has, the same as the for- 

 mer, been organized for the purpose of eliminating unnecessary 

 expenses. It may be considered to be a valuable institution 

 for a city where the producers are not inclined to cooperate. 



C. OFFICE RECORDS 



I. Record of Active, Prospective, and Discontinued Cus- 

 tomers. Records of out-of-town business are most readily 

 kept by using a map of the territory and a card file. Differ- 

 ently colored pegs or pins may be used to indicate customers 

 on the map, the same as outlined for city sales. The card files 

 may be divided into active customers, prospective customers, 

 and discontinued customers. These may again be subdivided 

 geographically according to counties, towns, or any other 

 system of division. The geographic divisions may come in 

 alphabetical or numerical order, and finally the individuals 

 or firms may be filed alphabetically under each geographical 

 division. 



For example, if the record of a certain territory is filed 

 according to towns, then the main division of the file would 



