CHAPTER XIX 

 COST OF MARKETING DAIRY PRODUCTS 



THE principal factors affecting the cost of marketing a 

 commodity are, according to Professor L. D. H. Weld, 1 as 

 follows: 



First, Perishability, overcome in the case of some com- 

 modities by the possibilities of cold storage. 



Second, Shrinkage in transit, storage, preparation for market 

 etc. 



Third, Regularity or irregularity of production throughout 

 the year. 



Fourth, Possibility of grading into definite and widely ac- 

 cepted market classes or grades. 



Fifth, Volume in which commodity is handled. 



Sixth, The relation between the bulk of a commodity and its 

 intrinsic value, on which depends the importance of transporta- 

 tion as a factor in the cost of marketing. 



1 The Marketing of Butter. Address before the Marketing Conference, Chicago, 

 October 29, 1914. 



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