BUSINESS CORRESPONDENCE 31! 



where the owner or manager opens the letters himself. The 

 size of the regular commercial envelope is about 3 3/4 inches X 

 6 1/2 inches. 



The open-faced envelope is used quite extensively for mailing 

 bills, thereby saving the labor of addressing the envelope. It 

 may be very useful for such purposes even though many are 

 opposed to receiving a letter, the outside appearance of which 

 indicates that a bill is contained within. This is particularly 

 true in reference to individuals and it is the safer policy not to 

 adopt the open-faced envelope for other purposes than for 

 mailing statements and bills to firms. The open-faced en- 

 velope is not well suited for business correspondence, as it 

 necessitates the folding of the paper in a very inconvenient 

 and inattractive way. Moreover, as the outside appearance is 

 against such a letter, it will not receive as hearty a welcome as 

 will a letter appearing in more attractive clothing. 



IV. Proper Proportioning of Letter on Sheet. The letter 

 should be so written that it is properly proportioned on the sheet; 

 that is, the white margin at the bottom should be practically 

 the same as the white margin at the top or a little wider. Like- 

 wise, the margin at the two sides of the letter should be the same 

 and the right-hand margin should be made as regular as pos- 

 sible. The body of the letter should also be divided into short 

 paragraphs, as that makes the letter more readable and more 

 pleasing to the eye. 



V. Folding the Letter. In folding the letter two folds are 

 considered, the long and the short fold, to conform with the 

 size of envelope used. The long fold is used for the long en- 

 velope and the short fold for the short or regular size com- 

 mercial envelope. When using the long fold the sheet is folded 

 twice, the upper part of the letter overlapping; the letter thus 

 folded will open most conveniently to the one who reads it. 

 When adopting the short fold the first fold is made from the 

 bottom of the sheet leaving a top margin of about one inch. 

 This is for the purpose of having the name of the firm in plain 

 view of the reader before the sheet has been fully unfolded, but 

 it also makes the unfolding of the letter easier to the one who 



