312 MANAGEMENT OF DAIRY PLANTS 



opens the mail. The second and third folds should be made 

 about equal and should be neatly done. 



VI. Letter Mailed to the Consumer. A dairy carrying on 

 a retail business will often send letters to individual homes in the 

 city. Such letters may be sent merely for advertising purposes, 

 but the lady of the house will usually receive them and the ap- 

 pearance of the letter should therefore be such that it will appeal 

 to her. A letter written on business stationery would not re- 

 ceive her attention. If such letters are written on high-grade 

 stationery similar to that used for social correspondence they 

 will be more appreciated. Such stationery may be absolutely 

 plain. If desirable to have the return address on the envelope 

 then it may be placed in the upper left-hand corner of the front 

 or preferably on the back of the envelope. The type should be 

 small and the printing most neatly done. 



B. PARTS OF A LETTER 



A business letter is made up of the following parts: 



The Heading. 



The Introduction. 



The Salutation. 



The Body of the Letter. 



The Complimentary Close. 



The Signature. 



I. The Heading. The heading is first to be considered 

 and includes the name of the place from which the letter was 

 sent and the date of writing.' If necessary the street and room 

 number may also be given. The heading is placed at the upper 

 right-hand corner immediately below the letterhead. Some 

 place it nearer the center. In a social letter it is often reserved 

 until last. 



II. The Introduction. The introduction or inside address 

 is composed of the name of the person or firm to whom the 

 letter is written, street number, city and state. It is placed at 

 the beginning of the communication or, if in the social form, at 



