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ample public conveyance, both by train and trolley. 



Wh(! her to sell at retail or wholesale should be care- 

 fully considered. The cost of retailing may more than equal 

 the diflference in price. Ketail sales involve more waste. 

 The retail melhod also limits the size of the business. 



Advertising 



Advertising in many ways can be done with little cost. 

 The appearance of the man himself, the outfit which he 

 drives, and the farm which he occupies, may do much to ad- 

 vertise his business. "Well-designed letter-heads, printed en- 

 velopes, shipping cards and labels cost li tie but carry an ad- 

 vertisement to all Ihrough w^hose hands they pass. A well 

 chosen farm name may excite added interest. A farm bul- 

 letin board may catch many a passer-by. Fair exhibits, if 

 systema ic, along one line year after year, will make the 

 producer well-known in the localily. Printed circulars will 

 carry full details to any party whose name is available. 

 Advertising columns in regular publications will reach un- 

 known cus omers but is the most expensive method and the 

 last to be considered. 



Co-operation 



Co-operation may take the form of co-operative manu- 

 facture, as in making barrels, crates or drying fruit, co- 

 operative buying as in the purchase of fertilizers, spraying 

 materials and fruit packages, or co-operative marketing. 



The Advantage of a Specialty 



Frui' -growing is a specialty, its pursuit secures the fol- 

 lowing advantages: 



1. Economy of capital. The farm is equipped for but 

 one line. 



2. Economy of labor. Labor directed in definite lines- 

 accomplishes more. 



3. I* leads to greater skill. 



4. There is less danger of neglect. 



5. The markeling opportunities are better. 



6. In fruit-growing the specialty is less confining. 



Comparison With Other Lines of Business 



Fruit growing may be begun with a comparatively 

 small inveslraen'. Mercantile and manufacturing lines of 

 business are today conducted on an immense scale; large 

 capital is demanded to embark in them. The fruit grower's 



