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New England orchards. 



Some of the. advantages of such selling that have come 

 to our attention in studying the subject are as follows: 



1st. By advertising, to encourage the use of fruit and 

 educate the public regarding its value as a staple article of 

 diet, and so increase consumption to keep pace with in- 

 creased production. 



2nd. By advertising, to acquaint the public with the 

 superior quality of New England grown fruit, and thus 

 hold our own markets against the much vaunted products 

 of the west. 



3rd. To satisfy this stimulated demand with uniform 

 packages of standard grades of quality, that the market can 

 depend upon to be as represented. 



4th. To more evenly distribute the fruit so that all 

 markets would be supplied at all times and yet all glutts 

 avoided. 



5th. Properly worked, this should be to the advantage 

 of the consumer as well as to the producer. It would pre- 

 vent wastes, give better goods of guaranteed quality, and 

 by reducing cost of distribution, should lower the cost to 

 the consumer without reducing the profits of the producer. 

 This should increase consumption to the advantage of all. 



The Connecticut Pomological Society has appointed a 

 committee to make a survey of the orchards and a census of 

 the fruit products of that state, and we would suggest that 

 if this could be done in all of the New England states we 

 would have a much better understanding of the possibilities 

 before us. 



We believe, however, that the time has already arrived 

 when co-operative buying can be made of great advantage 

 to all our members. Fertilizers, machinery, spray materials 

 etc., can be purchased at a saving, thus reducing the cost of 

 production. There are now farmers co-operative associa- 

 tions at work through other organizations with which ev- 

 ery fruit grower can get in touch, and we recommend that 

 you investigate the opportunities they afford for the fol- 

 lowing reasons. 



This co-operative buying will effect a substantial re- 

 duction in cost of production without sacrificing their in- 

 dividuality as growers. 



