598 



The Review of Reviews, 



STAND 62 OLYMPIA 



" In this matter, it appears tn us that tho policy (A 

 quoting- inclusive prices, which is still followed by 

 some 'of the leading- firms, militates ag-ainst the full' 

 realisation ot the individual note which, so to speak, 

 differentiates the modern high-class British car from 

 the cheap American productions that you can take or 

 leave as they are, but cannot ha\e altered for love or 

 nv^mey. It stands to reason that it must be much 

 fairer all round if the prospective purchaser is in a 

 positifjn to choose each essential item from a price 

 list." 



" Automotor Journal," October 2fjtli, IQ12. 



The Daimler Company beg" to announce that, following upon 

 the suggestions made in the press, they have so elaborated 

 the organisation of their coachbuilding department that each 

 customer is given full facilities to exercise his own individual 

 taste in the matter of colour schemes and equipments. 



specifications coveriiii> the iciJcst ranges of choice 

 prepared and submitted upon application to 



ot 



of 



one 



pfla 



port. 



The Daimler Co. Ltd., Coventry 



or a 



ny of its brancHes, 



London, MancKester, Notting'Kam, Bristol, Leeds, Brig'Hton, Cardiff, 

 Ne-wcastle-on-Tyne, Birmingham. Oxford, Abergavenny, Torquay 





