ReiH»u u/ Reinevi. l/tjU. 



MERETRICIOUS COMPOUNDS, 



Revie'w^ of Reviews" on "Testimonials.* 



Reprinted Extract from the "Review of Reviews" of November last. 



"The wiles of the unscrupulous poacher who trades 

 thronyh the newspaper columns are many, and among 

 other notorious methods the faked testimonial holds 

 high place. Certainly the duped public gain valuable 

 experience at a minimum cost, but the real suflTerer is 

 the bona tide advertiser, for 'once bitten, twice shy,' 

 and the value of all testimonials is perceptibly reduced 

 if such methods are allowed to go unchallenged. 



. . . ''The Directors of Hall's Wine have published 

 in the 'Review of Reviews' some testimonials from 

 Doctors, and, as medical etiquette forbids the publi- 

 cation of names for such purpose, it is quite apparent 

 that this suj;gests an unlimited opportunity for deception 

 of the most undesirable character. As a test case, 

 our representative was at special pains to test the 

 bona tides of these particular testimonials, and, needless 

 to add, the appreciation of the medical fraternity was 

 shown to be ' as advertised.' Halls Wine has evidently 

 lived through that necessary period of suspended judg- 

 ment which doctors always exercise on behalf of a 

 long-sutTering public. 



'• We made an absolutely independent and specific 

 inquiry of a well-known West End physician of long 

 standing, who was asked, ' Would you, under certain 

 circumstances, recommend your patient to take Hall's 

 Wine.-' 'Without hesitation,' he replied; and by the 

 facts he adduced it was quite evident that the medical 

 profession do not mix up the genuine product with 

 the meretricious compounds which are advenised hi;^li 

 and low as able to restore lost youth to crabbed age, 

 and generally to achieve the impossible. 



"In addition, and so that they themselves shall not 

 be imposed upon, and to protect the public, the 

 Directors of Hall's Wine engage the services of a 

 scicntinc stall', known as the British .-Xnalytical 

 (.'onirol, who, quite independently of the firm, pur- 

 chase samples in the open market, and submit them 

 to rigorou--- test and analysis." 



In consequence of the _„„^^^^_^_^__^__^ 



above, the following state- < — 



ments will possess a unique 

 interest for our readers. 



They are guaranteed au- 

 thentic — indicd, they have 

 been sworn to by our inter- 

 viewer before a Commis- 

 sioner for Oaths. It is only 

 out of deference to ilie 

 eti(|uette of the medical 

 profession that the doctors' 

 names .ind addresses aie 

 not published. 



K<»l< KM.WKh 

 THKOAI 

 " I have long usi-d Hall 

 Wine as a general Ionic, .in.! 

 It IS of especial local use in 

 i.aa«;;> Ol rel.ixed throat." 

 (Interview W. iSi 

 2Ktli Dec, ioii>. 



SLEEPLESSNESS 

 "I have a fairly general use for Hall's Wine wh^n a 

 tonic is required ; it is also particularly useful in insomnia." 

 (Interview W. 354 — l6th Aug., 191 1.) 



MALNUTRITION— CHILDREN 

 "I use Hall's Wine in cases of malnutrition, particu- 

 larly in children ; a teaspoonful given two or three times 

 a day enables them to retain foodstulYs which were 

 previously rejected with nausea." 



(Interview W. 349 — 27th July, 1911.) 



CONVALESCENCE and RUN-DOWN 

 " I have tested Hall's Wine m many cases of con- 

 valescence and run-down conditions, and am of opinion 

 that besides its very evident tonic property, it can be 

 used with perfect safety, both as regards its immediate 

 action and its after-effects. Its characteristic flavour, 

 though not unpleasant, precludes any likelihood of the 

 formation of a habit." 



(Interview W. 311 — 14th June, 191 1.) 



AN.KMIA AND DEBILITY 

 " I find Hall's Wine very effective in .'\nu;inia and 

 debilitated conditions for arousing animation and getting 

 the patient on to wholesome food. It is perfectly harmless, 

 and can be used as freely as any pure wine, though its 

 flavour militates against excess." 



Interview W. 265 — nth Jan., 19H.) 



IN NERVOUS DEPRESSION 

 " I consider Hall's Wine to be a most excellent pre- 

 paration, and 1 always advise it in convalescence. It 

 never fails to accelerate the recuperative process, and in 

 nervous depression it conduces to a healthy tone of the 

 system without producing any of the ill after-effects so 

 common with many jireparations used in such cases." 

 \.'4 (Interview W. 322^-6th July, 1911.) 



Promotes the assimilation of food ; re- 

 plenishes the blood supply with rich, red 

 corpuscles ; revitalises the nerves ; and 

 rebuilds the wasted tissues. As a prompt 

 restorer of mental and physical powers. 

 after any illness. Hall's Wine. "The 

 Marvellous Restorative," has no equal. 

 Road tho ilontorM' Httttuiiiontt* in tliix 

 a«lvurtiH<<mont. Then Kot HiiII'm Wiiit- 



Whcn writi 



fOR 



K(UB«t6l* 



toiiowi"^ 



kcview of Reviews.' 



for tnulnal advRDtacc, when rou write to an advertliet, ptcaie mcutlon Uie Eeview of Kevicwa. 



