2l6 THE BUSINESS OF DAIRYING 



est quality in order that this trade name will carry 

 great weight wherever it goes and will always be 

 identified with the best grade of goods. 



4. Letterheads and printed envelopes. A very 

 inexpensive method of advertising is through 

 printed letterheads and envelopes used in business 

 correspondence. The envelopes may bear the name 

 of the farm, the proprietor and post-office address. 

 Fancy characters are not necessary on the letter- 

 heads, a simple, tasty advertisement put up in at- 

 tractive type is best. The local printer will do this 

 work at surprisingly low cost. 



5. Printed circulars. It often pays to put before 

 prospective customers a single-page circular giving 

 a simple businesslike statement of the products for 

 sale and the prices asked. This is particularly effec- 

 tive where the dairyman makes a specialty of high 

 grade milk or cream or dairy butter. 



6. Newspaper advertising. Where the business is 

 large enough to warrant it, advertising through the 

 newspapers may be made very profitable. This 

 method has the advantage of reaching new custom- 

 ers and a large number of people at once. This is 

 the most expensive form of advertising, but often 

 brings new trade and enlarges the business. Here, 

 as in the circular, if a special point can be made of 

 high grade or special quality of products, it is more 

 likely to attract a prospective customer. 



7. A good product the best advertisement. An 

 instance came under the writer's observation, where 

 a dairy of forty cows changed management. At this 

 time many of the animals were unhealthy, buildings 





