CONTENTS 



CHAPTER I 



PARAGRAPHS 



THE IMPORTANCE AND DEVELOPMENT OF THE FLOWER IN- 

 DUSTRY IN THE UNITED STATES AND CANADA. 

 (Pages 1-13, inclusive.) 



Definition and scope : amateur floriculture, conserva- 

 tory plant culture, commercial floriculture, methods of 

 study of floriculture, related sciences, origin of the com- 

 mercial flower-growing industry, growth of the industry. 



(Pages 1-5) 1-8 



Statistics from census of 1910. (Pages 5-9.) 

 Statistics from Canada. (Page 10.) 

 Improvement in flower crops : influence of plant breed- 

 ing, establishment of flower markets, specialization, de- 

 mand for better quality in flowers and plants, also for 

 novelties, flower exhibitions. (Pages 11-13) . . 9-13 



CHAPTER II 



CENTERS OF THE INDUSTRY AND THE MARKETS. (Pages 

 14-35.) 



Localized crop production. (Page 14.) 



The markets. 



Retail stores ; their beginnings, character of the store 

 and its location, character of the stock, methods of man- 

 agement, selling flowers and plants, advertising, deliver- 

 ing, office methods, credit systems. (Pages 15-25) . 14-22 



Commission houses ; methods of management. (Pages 

 26-32) 23-24 



Co-operative flower markets : general management, the 

 stalls and their rental, rules governing renters, the man- 

 ager and his duties, area from which shipments are re- 

 ceived. (Pages 32-35) 25-29 



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