32 THE PRINCIPLES OF FLORICULTURE 



from Winnipeg, Canada to New Orleans and Jacksonville. 

 All the stock to these long-distance points is heavily iced. 

 The only inducement given our customers is the right 

 kind of goods and service, which means our sales are 

 strictly sales of service. Chicago has a population of 

 two and one-half million people. We have about five 

 hundred retail flower stores and twenty-four wholesale 

 houses. Some of these wholesale houses, however, have 

 their own greenhouse establishments and sell only their 

 own stock. There have been several co-operative flower 

 markets established here, but they have never been 

 successful." 



In a report from Pittsburgh, Pennsylvania, the Mc- 

 Callum Company states : " Pittsburgh has a population 

 of about 800,000 and including the adjoining suburbs, 

 1,200,000. There are but two wholesale establishments 

 and about thirty retail stores." 



E. G. Gillett reports for Cincinnati, Ohio, a population 

 of about 500,000 with fifty retail stores and nine wholesale 

 houses. 



25. General management of co-operative flower mar- 

 kets. Co-operative markets have been established in a 

 few of the larger cities. Some have been successful and 

 some have not. The general management of flower 

 markets is similar. They are managed by a board of 

 directors, who are elected annually by the stall renters. 

 One of the oldest and most prosperous co-operative flower 

 markets in the United States was organized in Boston in 

 1892, with sixty stalls. This was incorporated in 1909. 

 At the present time there are one hundred and seventy- 

 four growers bringing produce to this market. 



26. The stalls and their rental. (Fig. 4.) To rent a 

 stall, one must be an owner of a greenhouse. No stalls 



