CHAPTER III 



FACTORS THAT INFLUENCE THE SELECTION 

 OF A LOCATION 



BEFORE building a range of greenhouses for commercial 

 flower- and plant-production, there are problems which 

 enter into the desirability of the location which should 

 be carefully solved. A study of these is equally important 

 if one is about to purchase an established range. 



30. The market. In deciding on a location, much will 

 depend on the method of marketing. Products may be 

 sold at retail at the range; they may be delivered at 

 retail stores in a near-by city ; sold personally in co-opera- 

 tive flower markets, or disposed of entirely in wholesale 

 markets. If one is to do a retail business at the range, 

 it is evident that the location should be one easily reached 

 by the buying public. It should be within easy walking 

 distance of the center of the town or, better still, on 

 the line or at a junction of a much-traveled trolley 

 system. If products are to be delivered at retail stores, 

 the range should be within easy driving distance or on an 

 electric line which runs express cars thereto. If such 

 locations as mentioned are not available, the houses should 

 at least be on a steam railroad which runs frequent trains 

 to the business center. It is almost an absolute necessity 

 that transportation to retail stores be rapid. Frequently 

 large orders for flowers are received unexpectedly, and it 

 becomes necessary for the retail man tcr get them almost 



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