868 



Popular Science Moiiilily 



Laying a Brilliant Trail for 

 Bargain Hunters 



Broad stripes of brilliant red painted in water- 

 color on the cement sidewalk converge at 

 the show window and point out bargains 



A CLEVER Los Angeles shop-dealer 

 drew many passers-by to his show- 

 window by a simple dex'ice which cost him 

 only a few cents and a few minutes' work. 

 Me utilized the cement sidewalk in front 

 of his store as part of his ad\'erti>ing 

 medium, painting broad stripes of brilliant 

 red on the pavement and spreading them 

 out in all directions. The>- all con\erged, 

 however, upon the show-window. 



The scarlet stripes were carried up on 

 the plate-glass, and behind the pane each 

 strii)e was continued further bj- a strip of 

 retl paper which led to some article in the 

 window marked at a bargain price. The 

 paint usetl was water color 

 and lould lie readily wash- 

 ed off when it had ser\ed 

 its purpose. Hardly a 

 person passed without hav- 

 ing the attention attracted 

 !)>• the lines on the pax'e- 

 ment and slopjjing to in- 

 \estigate their meaning. 



separated from his crow. No longer can 

 he perform his natural dut%' of signaling to 

 the immediate poultr\' population. 



The cap is made of strong canvas and 

 has suspender straps which fasten around 

 the legs and hold the cap in place. These 

 iiang comfortabK' loose when the rooster's 

 iiead is down, as when he is eating; but 

 when he attempts to throw his head back 

 and his chest out in order to give vent to 

 his pride in a crow that ma\' be heard by 

 e\er\- rixal cock for miles around, he fnids 

 himself unreasonabh" restricted. The cap 

 muzzle ma\' be worn during the day, also, 

 if necessar\-. 



Separating the Rooster 

 from His Crow 



THE latest 

 fashion news 

 from the poultry 

 \ard dcMribes a new 

 style of nightca|) for 

 the rooster. Of 

 •'ourse the rooster is 

 not consulted as to 

 whether he likes it 

 or not. but he wears 

 it under llu- mandate of 

 who in turn is inlhn-ncefl l>\- the more or 

 Ic^s caiislic rcm.irks uf hi-, neighlxir.s. |-"or 



The "Step Lively. Please!" of 

 Stage-Coach Times 



WHEX the tra\eler's blood is boiling 

 with resentment against the auto- 

 crats in uniform who issue peremptory 

 connnands and hustle belated passengers 

 with scant courtesy into overcrowded cars, 

 he is apt to iineigh against modern times 

 and sigh for the da\s in which, although 

 tra\el was slow, a man had at least time to 

 catch his breath. But E. G. Marchand, a 

 Canadian writer, in a graphic description of 

 a stage-coach journe\- in the seventeenth 

 century, shows that although conditions 

 ma\- change, the conductors of to-day and 

 those of olden times are of one clan. 



The special grievance of the stage-coach 



passengers was nt>t so much the o\'ercrowd- 



ing, although the wooden 



horseof TroNciiulilnot have 



leen more closely packed. 



It was the heartless- 



nessof the conductor 

 at the times and 

 places allotted for 

 eating, that finally 

 i-aused a general 

 strike of the patrons, 

 lie was accused of 

 luing in comii\ancc 

 with theinn-keepers, 

 who in\ari,\bl\- had 

 a t e m |) t i n g table 

 d'hote ready on the 

 arrival of tite coach. 

 Mui MMrcely li.id the 

 The cap is mnde of strong cnnvaa with siis- hungr\' travelers 



pcndcrs fastening around the rooster's legs ,. , l|.,.,| .i,,. »;_.. 



the ponlirs ni.in. course when ".Ml abo.ird!" was shouted. 

 The driver moimled his seat, cracked his 

 whip, .ind the p.issengers either scr.imbled 



while wearing the nighlc.i|) tin- nxister is iijnoniininusK .dio.inj or were left beli 



