32 



Canadian Forestry Journal, January, 1919 



A CAMPAIGN WITHOUT AN ARMISTICE! 



Nineteen years ago on January 15th, the 

 Canadian Forestry Association was born. At 

 the annual meeting in 1901 the total member- 

 ship was 244 and the total receipts $192.45. 



On January 15th, 1919, the total membership 

 is 8,000 and the total revenues $15,270.56. 

 Total expenditures for 1918 were $14,340.65, 

 leaving a balance for the 1919 campaigns of 

 $929.91. 



The Canadian Forestry Association has been 

 advancing rapidly, even under the heavy handi- 

 caps of wartime. Since 1914, the membership 

 has increased from 2900 to 8000, and the total 

 revenues have gone up about three hundred per 

 cent. 



It cannot be emphasized too frequently that 

 the Association is not identified with any govern- 

 ment or commercial interests. While supported 

 in a limited m.easure, financially, by the Govern- 

 ments of the Dominion, Ontario, Quebec, and 

 New Brunswick, and by grants from public- 

 spirited lumber and paper companies, it pursues 

 a course in which the public mterest is the one 

 and only consideration. 



Features of our 1918 campaigns were as 

 follows : 



Our Railway Exhibition Car, travelling 

 through scores of back settlements in the areas 

 of greatest forest fire hazard. Motion picture 

 lectures given at each stop. Demonstrations of 

 modern fire prevention methods given by a series 

 of exhibits aboard the car. 



6000 educational booklets written for and 

 distributed in Saskatchewan, 6000 in Alberta, 

 and 3000 in Manitoba. 



10,000 copies of "Petit Catechisme de la 

 foret" a primer for children, distributed in 

 Quebec settlements. 10,000 copies of "The 

 Child's Forest Book" placed in Northern Ontario. 



Three issues of 5000 each of "Le Bulletin des 

 Forets" circulated to the clergy and rangers of 

 Quebec. 



Fully 60,000 school children reached by 

 Forestry Association educational stories through 

 the teachers. 



12,000 copies of "The Forests of Canada in 

 Peace and War," sent to legislators and other 

 public leaders. 



3000 copies of "The Case for Nova Scotia's 

 Forests," and 5000 copies "Nova Scotia's Stake 

 in Forest Protection" placed in Nova Scotia. 



10,000 copies of "A Partnership Offer" circu- 

 lated in New Brunswick and Nova Scotia. 



Five lecturers appearing under the Forestry 

 Association's auspices held 120 public meetings 

 between Spring and Fall. Two of above were 

 provided by the Quebec Government and one by 

 the Dominion Government. 



A weekly service of lantern slide cartoons was 

 provided for practically every motion picture 

 theatre in the forested districts of the Dominion. 



Motion pictures were similarly utilized to good 

 effect. 



Five school lecture sets were kept continually 

 circulating between Boards of Education and 

 Churches, reaching thousands of people. 



Two special campaigns conducted with the 

 governments of Alberta and Nova Scotia to 

 secure improved protection of forests. 



A Publicity Bureau reaching hundred: of 

 Canadian newspapers. A vast amount of space 

 has been devoted to forestry matters by the 

 Canadian press in 1918. 



The above comprise some of the more import- 

 ant activities of your Association during the past 

 year. 



One of the paramount considerations in the 

 advancement of forest conservation is the de- 

 velopment of the membership. We trust you 

 will not suffer your own membership to lapse, 

 and that you will score a new recruit for us 

 during 1919. 



The Canadian Forestry Association is a vital 

 element in Canadian democracy. It has no sel- 

 fish ends to serve. It is the instrument of in- 

 telligent citizenship, seeking to bring about sane 

 administration of the forest resources. No Gov- 

 ernment possibly can perform this work; no 

 commercial body would care to undertake it. 



The responsibility and privilege of serving the 

 future Canada in this way belong to YOU. 

 There is no such thing as handling it by proxy. 



You have a dollar. 



I have a dollar. 



We swap. 



Now you have my dollar. 



And I have yours. 



We are not better off. 



You have an dea. 



I have an idea. 



We swap. 



Now you have two ideas. 



And I have two ideas. 



That's the difference. 



— The Advertising News. 



