Canadian Forestry Journal, April, 1919 



165 



WILL OFFSET DAMAGE FROM LIGHTED 

 CIGARETTES 



By the kindness of Sir Mortimer B. Davis, President, and Percy R. Walters, Vice- 

 President, of the Imperial Tobacco Company of Canada, Montreal, every purchaser of 

 Sweet Caporal Cigarettes, which have an enormous sale throughout the Dominion, will 

 have his attention called to the need for care with lighted matches and cigarettes while in 

 or near the forest. Last fall, at the request of the Canadian Forstry Association, the 

 company consented to insert fire warnings in cigarette packages commencing with the 

 spring of 1919. Purchasers of cigarettes will now find in each package the following 

 printed legend in readable type: 



"Please do not throw away a LIGHTED cigarette. 



"See that it is DEAD OUT. 



"Lighted tobacco and matches are especially de- 

 structive in the FORESTS. 



"Living forests mean liberal employment. Dead forests 

 employ nobody. 



"Don't be responsible for a dead forest. 



"This caution is printed as a contribution to THE 

 FOREST CONSERVATION MOVEMENT." 



Results of plantirm wliite pine and spruce near the Oka Monastery, Quebec. The pltinling 

 was done direct from the forest over 30 years ago by the lale Father Lefebvre. using the labor 



of Indians and ch.klreii. 



