Webster 

 OalMorale'* 



MORALE (Mo-ral) n. (F. See Moral, a.) the moral condition, 

 or the condition in other respects, so far as it is affected by, or de- 

 pendent upon, moral considerations, such as zeal, spirit, hope and 

 confidence ; mental state, as of a body of men, an army, and lil^e. 



HAT IS Dr. Webster's definition. Many of us 

 know the word only in its war-time application. 



Webster dwells firstly upon the usage of the word "morale" as 

 applied to the common-place happenmgs of every-day life. His allusion 

 to its reference to an army comes later. And Webster is correct — 

 meticulously so. 



It was their private-life morale that made such splendid soldiers of our 

 boys when the time came for them to don the khaki. It was that, and that 

 alone, that made them take the first step, and it was that which carried them 

 through to victory. If their every-day morale had been neglected, the Army 

 could have done little with them and success would not have crowned their efforts. 



It is the many little incidents of your daily routine that make up your morale — the 

 morning shave, your clean linen, polished shoes, brushed clothes. Webster speaks of 

 zeal, spirit, hope and confidence. It is by attention to the small details of your personal 

 appearance that these may be attained. 



The Gillette Safety Razor enters as much into the morale of everyday life as it did into 

 that of the trenches. It helped our soldiers to maintain their confidence and bearing. It will 

 do the same for you. The Gillette Safety Razor makes the daily shave come easy — there is 

 no pulling or scraping — no honing, or stropping — just five minutes of perfect shaving comfort. 

 And, afterwards, a chin that tells of morale and self-respect. 



Sold at most stores catering to men's needs. 



MADE IN -TSi- CANADA 



- G t U^tt cv 



KNOWN THE 



WORLD OVER 



540 



The Gillette Safety Razor Co. of Canada, Limited, Montreal, Que. 



