The Marketing of Farm Products 



BY L. D. H. WELD 



Professor of Business Administration in Yale University 



Cloth, i2mo, 482 pp., $1.50 



This book aims to set forth the fundamental principles of 

 market distribution as applied to the marketing of agricul- 

 tural products. It begins by pointing out the place that 

 marketing occupies in the general field of economics, and 

 by applying accepted economic principles to the marketing 

 process. It then explains the general organization and 

 methods of marketing, beginning with marketing at country 

 points, and passes on to a description of the methods and 

 functions of the various classes of wholesale dealers. After 

 describing the factors affecting the cost of marketing, illus- 

 trated by data concerning the marketing of certain specific 

 products, a number of special problems are treated, such as 

 price quotations, future trading, inspection and grading, 

 public markets, cooperative marketing, etc. The author 

 has attempted to describe the marketing organization as it 

 is, and to treat the subject, not from the point of view of 

 any particular class of people interested in the problem, but 

 as a dispassionate outsider who tries to get a comprehensive 

 view of the whole subject. The book is very clearly written 

 and is filled with stimulating suggestions. 



THE MACMILLAN COMPANY 



Publishers 64-66 Fifth Avenue New York 



