Temperature & Misting Controls 

 for Greenhouses of all sizes 



Sunny day misting 



Misting automatically adjusts 



with changes in sunlight 



rain or shine !!! 



reduce disease, increase yields, 

 reduce labor, reduce rooting time 



Solar 3B (3 zones, $385) Solar 12B (12 zones, $890) 



Electronic 



re Control 



2-stages of heating control, and 

 3-stages of cooling control with 

 horizontal airflow (circulation); or 

 Set separate temperatures 4-stages of cooling; or roof vents; 

 fornight,sunnse and day. or side-curtains. 

 DIFtrol 23A ($385) DIFtrol24A ($575) 



MiniTempI : New Bottom Heat Controller with 

 electronic precision in Splash-proof enclosure 



Proud to have New England Distributor 



Rimol Greenhouse Systems (603)-629-90(>4 



11 AVIS xel: (818)-993-0607 



H/ngineering fax: 0472 



FROM THE BOARD 



Cultivate 

 Your Character 



Jim ^olfe 



Many businesses have recently felt an increase 

 in their competition. Whether from mass- 

 merchandisers or new competitors, the economy is 

 bigger than ever and so is the competition. How 

 can you prevail in such an intense market? Well, 

 you already possess one very effective tool It's up 

 to you to utilize it. 



The character of your business can go a long 

 way to retain, increase, and better your business. 

 Webster's Dictionary defines "character" as "the ag- 

 gregate of features and traits that form the indi- 

 vidual nature of a person or thing". So how can 

 this help your business? Make the sum of your 

 business features and traits add up to create a 

 positive impression on your customer. 



When you walk into a store, is their some- 

 one there to greet you? Do they seem inter- 

 ested? Are they willing to offer assistance? What 

 is the overall appearance of a store? Is it bright 

 and inviting? Is merchandise cared for and pre- 

 sented in an inviting display? Each one of these 

 considerations may seem very basic, but add 

 them up and you are getting the overall percep- 

 tion of how people feel when they visit your 

 business. Your customers have senses: stimulate 

 them! You must go beyond just trying to get 

 your customer to buy a plant. You are trying to 

 create a unique experience for them. Use your 

 products for their intended purpose. For ex- 

 ample, display gardens should not only inspire 

 your customers, but should also show that you 

 know what you are doing. 



How does this give you a competitive edge? 

 You will become known for your "character". If 

 people enjoy it, they will tell others and will re- 

 turn for the pleasant experience which your es- 

 tablishment can offer. This is merely one method 

 of being competitive, but you may find that "cul- 

 tivating your character" not only keeps you com- 

 petitive but personally fulfilled. 



Tim is at Lake Street Garden Center at 37 Lake Street in 

 Salem. He can be reached at 603-893-5858. 



DECE.MBER 1997 & JANUARY 1998 



