NEW HAMPSHIRE NEWS 



PPGA Geranium Seminar 

 at Pleasant View 



The Professional Plant Growers Asso- 

 ciation's Geranium Special Interest 

 Group (SIG) was designed to edu- 

 cate geranium specialists. Their up- 

 coming marketing seminar, "Making 

 Geraniums Pay," on August 4-6, will 

 be hosted by Henry Huntington at 

 Pleasant View Gardens in Pittsfield. 

 Non-SIG members may attend. 



Official activities begin Friday right 

 after the NHPGA Summer Meeting 

 with an evaluation of varieties sup- 

 plied by SIG member breeders. 



On Saturday, the featured speaker 

 is Dr. Bill Stiles, a dynamic, humor- 

 ous marketing specialist invited back 

 after a well-received presentation at 

 the last PPGA conference; his talk: 

 "How to Be a Marketing Change 

 Agent" (practical but revolutionary 

 marketing concepts). Other speakers 

 include Warren Banner, Ball Flora- 



Plant, West Chicago: "The Geranium 

 Rainbow" (color and color mixes in 

 an effective marketing program); 

 Dorothy Bartlett, Ocean View Farms, 

 Nantucket: "Selling to Your Niche" 

 (knowing your customers and grow- 

 ing toward their preferences) Bruce 

 Bordine, Sordine's Nursery, Roches- 

 ter Hills, MI: "Geranium Marketing in 

 a Large Garden Center" (how to at- 

 tract an upscale market by using a 

 variety of sizes, shapes, and presen- 

 tations); Chuck Heidgen, Shady Hill 

 Gardens, Batavia, IL: "Special Mar- 

 keting for Specialty Geraniums" (stir- 

 ring up customer curiosity using 

 promotional media — local newspa- 

 pers to cable TV); and Debra Shutt, 

 Countryman Gardens, North Granby, 

 CT: "Selling Plant Products to Chain 

 Stores" (ways to deal effectively 

 with mass-market and supermarket 

 buyers). 



On Sunday morning, there's a 

 member discussion of geranium mar- 



keting project ideas. 



Hotel registration deadline is July 

 7; seminar registration deadline (cost 

 for the first person from a PPGA 

 member firm is $175; from a non- 

 member firm, $225; additional per- 

 sons are less) is )uly 25. For informa- 

 tion: 1-800-647-7742. 



New Board Member 



It's sometimes difficult to find peo- 

 ple not only willing to serve, but 

 also willing to put in the effort need- 

 ed to make a difference for the in- 

 dustry, and we are pleased that Ken 

 Gosselin has agreed to be on the 

 NHPGA Board. 



A former computer programmer 

 and a recent Thompson School 

 graduate, Ken is the grower at Cha- 

 karian Farm Greenhouses, 114 Island 

 Pond Road in Derry. He can be 

 reached evenings at his home num- 

 ber— 603-627-6599. 



if you weren't proud of the trees 



on your lot last year, maybe it's 



time to come to Conley Farm 



Quality. All trees are basal pruned the third year in the field. They have clean handles 

 and full skirts at harvest time. The freshness of our trees after harvest is insured 

 by a custom designed shaded storage area. And, since we only sell trees grovm on 

 ,,, .. "^ our farm, what you see is what you get. No surprises. 



Service. Our convenient location, an elevator loading system, and roads that 

 are accessible for any size truck in any weather make for on time pick up and 

 delivery. Reliable trucking can be arranged. 



Call Marty at 603/332-9942, for more information or to schedule a visit 



Conley Farm 



437 Meaderboro Road, Rochester 



THE WHOLESALE GROWER OF BALSAM & ERASER IN SOUTHERN NEW HAMPSHIRE 



lune & luly IQ95 



