POULTRY: A SUCCESS STORY 101 



groups of opinion on poultry business (commer- 

 cial poultry-keeping is business; it is not agricul- 

 ture or farming): that which esteems it a gold 

 mine, and that which knows it is a delusion and a 

 snare. Truly it is no business to tackle on a shoe- 

 string: for a plant of the slightest commercial im- 

 portance, both capital investment and operating 

 expense are heavy. Gross-profit margins are close 

 in all departments; some of the best plants never 

 yield more than a "labor profit": that is, the profit 

 balance at the end of the year is the salary the pro- 

 prietor has paid himself. But with modern im- 

 provements in technique and their attendant re- 

 duction of risks, along with the premium prices 

 the best quality products always easily obtain, 

 poultry is one of the most attractive businesses in 

 a world wherein most business is in disrepute and 

 decay. 



Some day, when I can find the time, I am go- 

 ing into it. 



