is to build your company's name recognition. This is 

 also known as image building. Participation in and/ 

 or sponsorship of community events, industry trade 

 shows, and special events help to keep your name in 

 front of your customer and potential customer. Some 

 of these events may have a very peripheral connec- 

 tion to your business, but they help your customer 

 see and understand your community relationship 

 and spirit. 



You don't have to develop a marketing strategy 

 all by yourself. Help is available from many different 

 sources, including private marketing consultants, 

 groups such as the Service Corps of Retired Execu- 

 tives (SCORE), and governmental agencies such as 

 the small business development centers. Small Busi- 

 ness Administration, and Cooperative Extension. If 

 you need more background in marketing principles, 

 start by reading some books on the subject to begin to 

 understand the concepts and common terminology. 



Love or hate it, marketing is essential to any busi- 

 ness. Make it an integral part of your business plan 

 for a strong future. 



Gail D. McWilliam is director of agricultural develop- 

 ment, NH Department of Agriculture, Markets and Food. 

 She can be reached at 603-271-3788. 



Could any of these current issues 

 impact your business or livelihood? 



* Current Use & Zoning 



• Greenhouse taxation 



* Pesticide regulations 

 * Motor Vehicle laws & Ag 



* Agricultural employee laws 



New Hampshire Farm Bureau 



has, over the years, led the way on legislative 

 issues that affect New Hampshire's farms and 

 agricultural businesses. We will continue to 

 do so Into the future and hope to involve more 

 of you, our friends & colleagues involved In 

 horticulture in N.H. 



If you answered yes to the question above 

 and would like more information on what 

 benefits Joining N.H.F.B. will bring to you, 

 please contact: 



Wendle Loomis at 224-1934 

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