Plants for America.) "Our analysis has 

 shown that many industry boards col- 

 lect from large numbers of participants 

 while keeping overhead costs low (no 

 more than 5%). The Beef Council col- 

 lects from over 1.2 million contributors, 

 the Cotton Commission from 20.000. 

 the Potato Council from 8.000. As we 

 have 20.000 growers and plan to have 

 a minimum sales level, we are confi- 

 dent we can establish collection sys- 

 tems which mirror other coundls in ef- 

 ficiency and results." 



"In order to sufficiently reach 85% of 

 our target audience, we will need to 

 budget S20-22 million: we will need 

 another Si -3 million for regional tie- 

 ins. We will utilize world-class talent to 

 develop a national strateg>-, theme, 

 and consumer program." An industry 

 symbol would be created "that will 

 add value and represent a high stan- 

 dard of quality', in turn supporting 

 higher prices." 



Once the program is funded, a ref- 

 erendum by those paying into the pro- 

 gram is mandated for no later than 36 

 months after passage of the legislation. 

 Rfty percent of those contributing and 

 fifty percent of the total volume of the 

 industry must vote in favor for iJie pro- 

 motion to continue. Ten percent of 

 the money collected would be re- 

 funded if the referendum fails. 



The effort to pass the Plants for 

 America promotion order would cost 

 approximately $400,000 per year for 

 the next two years. This would pay for 

 industry education, legal work, market 

 research, and public relations. 



Plants for America is seen as "the 

 single most significant marketing event 

 to happen to the lawn & garden indus- 

 try' in the 20th century." For informa- 

 tion, contact Bob Doli-bois at (202) 

 78O-2O00 



Doable-cupped 

 Anthariam 



ifrom Greenhouse Manager, .August. 1PP4) 



Oglesby Plant laboratories. Inc.. has 

 come out with something really differ- 

 ent — a double-cupped antiiurium. 



The Kohara Double' is the first an- 

 thurium commercially produced with a 



HOW ABOUT HERBS 



Scented geraniums are claimed as herbs. With winter coining on. cus- 

 tomers will be looking for windowsill herbs — and the scented-leaved 

 geraniums fit the bill. Their flowers are small and delicate — quite lovely, 

 but the plants are grown most often for their leaves. Some — the rose, nut- 

 meg, lemon. lime, and peppermint t>pes — are used in tea. cakes, and but- 

 ters, but mainly they are enjoyed for their fragrance. Here are some of the 

 smaller, more compact varieties suitable for growing in the home. 



Nutmeg geranium [Pelargonium fragranst and its variegated look-alike 

 "SnowT .Nutmeg" are two of the easiest and most attractive. They have 

 small, rounded, soft grey-green leaves, the Snowy with splashes of creamy 

 white. The white flowers are in small clusters and are lightly marked with 

 carmine. 



P. X graveolens Little Gem has a spicy-rose scent, deeply lobed. 

 decorative leaves, and small lavender-rose, purple-veined flowers. It's 

 very compact and bushy in habit. 



"Lady Mary" (P. x limoneumi has a lemon scent and magenta blossoms. 



Pelargonium crispum minor is the smallest variety, with stiff, crisp, strongly- 

 lemon scented leaves and a very upright habit that makes it suitable for 

 growing as standards or topiaries. It was once known as the "fingerbowl 

 geranium" because the Victorian era found elegant dinners enhanced with a 

 finger bowl in wliich floated a few of these lemon-scented leaves. 



Strawberry-scented P. r scarboroviae Countess of Scarborough is a favor- 

 ite of scented-leaf geranium fanciers. 



-Red-flowered Rose" (P. grayeolens) speaks for itself. 



The ginger geranium (P. torento) has a mild sweet ginger scent, light 

 green rounded leaves, and attractrve lavender blossoms. 



Apple-leaf geranium (P. odoratiisimum\. also called Sweet-scented CranesbiD. 

 is a very old variety with extended branches that drape gracefully down- 

 ward when it s grown in a hanging basket. Flowers are tiny and white. 

 with pinpoints of red. 



P. X nervosum is compact with sharp, crisp leaves, a lime fragrance, and 

 darkly-veined lavender flowers. 



A very unusual variety is the femleaf geranium. (P. denticulaium filicifoUuM. 

 with a pungent pine/rose scent and finely dissected bright green leaves. TTie 

 plant has a taller, more spreading habit: the flowers are tiny — blush pink with 

 touches of carmine. 



"Mrs. Kingsley" and -Grey Lady Plymouth" are two old favorites — the 

 first has curled, pungendy-scented leaves and striking cherry-red flowers; 

 the second (P. grareolens varigatumi. handsome rose-scented foliage deco- 

 rated with a thin white leaf margin. 



There are many more, some more difficult to find than others. Names 

 and fragrance interpretations are often argued over by the admirers of 

 these plants, but no one argues about how easy they are to grow or how 

 perfect they are for a winter windowsill. 

 Tanya ]ackscn. a well-known area herbalst can be reached at o03-43;-c"74 



stable double flower. Other character- 

 istics are strong, dark foliage and good 

 branching habit. However, its red 

 double-cupped spathes are its stron- 

 gest selling point and most eye-catch- 

 ing trait 



The cultivar is best suited for 8- 

 and 1 0-inch pot production. Liners 

 have been available since September 



Anthurium Lady Ruth' is another 

 new selection from Oglesby. Its 



spathes are a deep red-rose color; 

 flowers are large and extend well 

 above the foliage. Its a continuous 

 bloomer and disease-resistant Its 

 eariy flowering habit is also a plus. 



Lady Ruth' will be mariceted in 5- 

 to 17-inch containers. Rnished plants 

 will be available in earh" 1905. 



For more: Oglesby Plant Laborato- 

 ries. Inc. Route 2 Box 9. .Altha. FL 

 32421: Ae phone is 1-800-354-8900. 



OCTOBER/ NOVEMBER 1994 



