76 THE BUTTER INDUSTRY IN UNITED STATES [300 



increase their profit very appreciably. Before organizing 

 for the purpose of marketing, however, it would be much 

 more fruitful to organize a central body that would look 

 toward the standardization of the product and the intro- 

 duction of uniform methods of manufacture in all the 

 establishments, and above all that would supervise local 

 associations whose object it is to increase the yield of the 

 cow. Such a course would not only be the most profitable 

 one, but also the easiest. Obviously, after a product has 

 been standardized and made of exceptionally good quality, 

 selling it is comparatively easy. 



