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Confidential Customer Survey 



Thank you for taking a few minutes to fill out this survey. Your answers will h 



help us serve you better! 



1. How did you learn about our garden center? 

 (Check all that apply.) 



D Radio 



n Television 



n Newspaper 



D Friend or neighbor 



D Yellow Pages 



D Passed it on the road 



D Mail 



D Other 



2 Is this your first visit? D Yes D No 



3. If this is not your first visit, how many times 

 have you shopped here in 199_? 



n Less than 3 



D 3 to 5 



D More than 5 



4. Is this the garden center you purchase from 

 most of the time? D Yes D No 



5. What facts about our garden center influenced 

 you to shop here today? (Check all that apply.) 



D Closest, most convenient 



D Wide selection of product 



D High quality products 



D Hours of service 



D Parking convenience 



D Service 



D Advertising 



D Prices 



D Overall appearance 



n Specialty products 



D Other (please specify) 



6. Please rate our service and facilities. 

 We really want to know how you feel! 



Other comments: 



7. How close do you live to our garden center? 

 n Within one mile 

 D 1 to 5 miles 

 D Over 5 milesS. Do you: 

 D Own your home 

 n Rent your home 

 n Rent an apartment 



9. Are you: 

 D Male 

 D Female 



10. What is your age group?: 

 n Under 30 



D 30 to 55 

 D 56 to 65 

 D Over 65 



11. Do you and your spouse both work? 

 D Yes 



D No 



D Not married 



12. What is your total family income? 

 D Under $15,000 



D $25,000 to $50,000 

 D $15,000 to $25,000 

 D Over $50,000 



13. What newspaper(s) do you read? 



14. What radio station(s) do you listen to? 



15. What TV station do you watch most often? 



THANK YOU VERY MUCH! 



August/ September 1992 1 1 



