RURAL AMERICA 



portation must be, after cooperative assembling of farm 

 products, distribution by the shortest hauls and at a minimum 

 cost. Hauls will be shortened only through a better under- 

 standing of markets. The greatest loss sustained by farmers 

 is due to unorganized selling. When the ten billion dollars' 

 worth of farm products are annually marketed in a scientific 

 manner, the greatest organization feat in the history of the 

 world will have been accomplished; and the success of 

 numerous cooperative enterprises among farmers shows the 

 feat to be a possibility. B. F. Harris, editor of The Banker- 

 Farmer, says that based on the investigations of the Federal 

 Department of Agriculture one-third of the farmers in the 

 prosperous agricultural sections of the country, if 5% be 

 allowed on their working capital, are actually losing money. 



(3) Rural Careers. It is very hard to get an energetic 

 young man or woman to go into anything that apparently has 

 no future. In the past, it has been taken for granted that 

 only the city offered careers. Fathers have talked doctor, 

 lawyer, professor and the like to the young man, and stenog- 

 rapher, clerk, nurse, teacher and the like to the young woman, 

 with the result that nearly all the ambitious youth of the 

 country have cast their eyes cityward. Comparatively few 

 people have had a vision of the possibilities of Rural America. 

 But now here and there are found men and women who have 

 shown to the world that one can have a career in the country. 

 Already there have come to be teachers and preachers and 

 other rural workers that have accomplished wonderful things 

 in Rural America and have demonstrated the bigness of the 

 field. It is likely that within the next few years numerous 

 instances of successful work in Rural America will be as- 

 sembled. When it is shown what has been and is being done 

 in many places, young men and women will be inspired to 

 undertake work in the rural field and great good will accrue 

 from the influx of capable leaders with a vision. This will 

 soon be followed by a higher average of leadership in Rural 

 America, especially among preachers. Ministers who have 

 made a notable success of certain rural churches will be sent, 



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