Popular Science Monthly 



391 



For nearly twenty years the industry 

 has used the same film and the same size 

 picture which were introduced in the first 

 years of the century as 

 the standard product. 

 In these years magnifi- 

 cent motion-picture 

 theaters have been built, 

 fortunes have been spent 

 in the salaries of stars, 

 and the cost of settings 

 and directors has soared 

 into the hundreds of 

 thousands per picture. 

 The presentation meth- 

 od, however, has stayed 

 in the old channel, and the old film size, 

 which was designed for cheap "nickelo- 

 deon" theaters has continued. 



The new process is being introduced, 

 its sponsors state, in order to get up a 

 standard of quality by which the public 

 can judge the pictures it wishes to see. It 

 is stated that the new process, which 

 practically controls this size and shape of 

 picture, will be used only far the highest 

 class productions. Producing franchises 

 will be given to the manufacturers of all 

 high-class pictures and steps taken to 

 gain their interest. Once the new style 

 of pictures become known to the public, 

 they will certainly become popular. 



Camera showing the lens removed 



Turning an Eyesore Into a Dignified 

 and Imposing Structure 



AGAIN it has been 

 . proved that even 

 a strictly utilitarian 

 structure need not be 

 ugly. In Cincinnati, 

 some unsightly steel 

 water standpipes have 

 been placed in an archi- 

 tecturally pleasing con- 

 crete shell. Now the 

 residents of the neigh- 

 borhood see a concrete 

 industrial monument 

 instead of hideous, painted metal cylin- 

 ders. The utility of the tanks has not 

 been injured in the least, so the strictly 

 practical business man need not object. 



The reservoirs were filled with water 

 before the shell was built. Had they been 

 left empty, slight changes of shape might 

 have occurred when the water flowed in, 

 with the result that the concrete would 

 have cracked. The forms to hold the 

 concrete around the base of the tanks 

 were braced to the foundations, while the 

 higher forms were raised on derricks 

 which were manipulated from floats on 

 the water surface within the tanks. The 

 result is a landmark of pleasing appearance. 



Before: The unsightly tanks as they looked at the beginning of their metamorphosis 

 After: The dignified and imposing castellated structure at the finish of the operations 



