"PUBLIC RELATIONS" 



Public relations is a term that has many meanings to 

 many people. My idea of it will probably differ from 

 most of you. This is what it means to me as far as Soil 

 and Water Conservation Districts is concerned: To sell 

 the people not directly connected to the land and water 

 the idea of using our natural resources without abusing 

 them. 



As a supervisor, there are many ways to accomplish this, 

 and most of them take time. Time, the one thing besides 

 money that we are all short of. We must use our time to 

 best advantage to sell our people on conservation. This 

 welling of intangibles is a slow, tedious process, as we 

 have to start by educating people to new concepts of 

 thinking and new terminology. 



We have to get our message across to the majority of 

 the people in order to enlist their help. To do this, we 

 will have to turn to mass media (newspapers, television, 

 and radio) to reach them. This will cost money and time, 

 the two items we are all short of. The time is here to 

 start the job on a national, as well as local, level. 



Good land Is fast disappearing to urban developments, and the water requirements rise every year. 



Unless we let people know of the many problems in conserving and using our resources, they can't 



help us solve the problem. By informing people of the problems, new ideas will be heard and 



discussed at various meetings. 



CHARLES LANE 

 Director, MASWCD 

 Chairman, Public Relations Comm. 



By enlisting the help of all the people of our country, we will conserve our resources and 

 leave to our children's children the beauty of this great country for them to enjoy. 



Public Relations means many things, but for us, let's make it mean — WE ALL WORK TOGETHER. 

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AREA MEETINGS 



Following are the dates of upcoming area meetings of the Montana Association of Soil and Water 

 Conservation Districts: 



Host District 



Plans are being made for the 25th Annual Meeting of the Montana Association of Soil and Water 

 Conservation Districts. The meeting will be held at Glendive, Montana, which was the site of the 

 1st annual meeting of the Association held in December, 1942. At that time, W. L. Staggs of 

 Wibaux was elected first chairman of the Association. A feature of this year's meeting will ^e 

 to try to have as many of the past presidents as possible for a special program. 



The theme of this year's meeting is "Conservation Education". The Dawson County SWCD are 

 hosts for the meeting. Supervisors and friends of Conservation should begin making plans now 

 Co attend to make this 23th Annual Meeting a huge success. 



