P.D. 128. 15 



Westinghouse Broadcast (WBZ) East Springfield of Springfield Produce Mar- 

 ket Report. 12.45 p.m. Amrad Broadcast (WGI) Medford Hillside of Bos- 

 ton Produce Market Report. 3 p.m. Amrad Broadcast (WGI) Medford 

 Hillside of Boston Retail Market Report. . 



Saturday, 11 a.m. Weekly summaiy of Springfield Produce Market issued. 

 Weekly summary of Worcester Produce Market issued. Worcester Retail Mar- 

 ket Report issued. Spi'ingfield Retail Market Report issued. 11.30 a.m. 

 Grain, Feed, Hay and Straw report issued (Boston). 



All produce market reports are mimeographed and sent to subscribers who 

 pay a small fee covering the cost of mailing; the Boston Retail Market Report 

 is also mimeographed and mailed in a similar manner. The Worcester and 

 Springfield Retail Market Reports are disseminated by means of the daily 

 newspapers. 



Afternoon editions of the Worcester Gazette and Post carry the Worcester 

 Produce Market daily, the retail report on Wednesday and Friday, and the 

 weekly summary of the produce market report on Saturday. 



The Springfield Union, Springfield Republican, and Daily News carry the 

 Springfield Produce Market daily, the retail report on Wednesday and Satur- 

 day, and the weekly summary of the produce market on Saturday. 



The Boston Farmers Produce Market Report is carried on the afternoon 

 wire of the Associated Press and published in the New Bedford Morning Mer- 

 cury, the Lowell Courier-Citizen, and the Manchester Union. 



Market News Service for Housev^ives. 



To the consumer, reducing the cost of food very often means stretching a 

 chicken to furnish the meat course for three mea's instead of two. or trving 

 to serve five people a small cauliflower, just right for three, bought out of 

 season at an exorbitant price. Thrift in the buying of farm products does 

 not mean to buy less food, but to buy in season when produce is plentiful 

 and reasonable in price. 



Watch the market. When there is a glut of a certain product on the market, 

 then indeed you will find a real bargain. Fifty recipes for using the remains 

 of a roast Avill not help the consumer who does not know when, where, and 

 how to buy a roast in the beginning. 



The great grandmothers of New England practised thrift in utilizing what 

 Avas grown on the farm, but today, it's all in the buying. The frugality of 

 our ancestors must be reached, not by following one's tastes, strawberries and 

 peas in January, and asparagus in March, but by shopping according to one's 

 pocketbook and buying produce in the height of the season, particularly per- 

 ishable fruits and vegetables. There is a certain time of the year when tlaese 

 perishables are usually plentiful (unless it is an off season), and low in price. 

 The period of low prices, of course, varies somewhat from season to season, 

 but price trends over a ten-year period of certain commodities indicate, for 

 example, that cucumbers reach their lowest price levels in August, lettuce in 

 June and July, and outdoor tomatoes the first part of September, potatoes 

 and apples, October and November, butter the latter part of June and first 

 of July, and eggs at Eastertime. 



The retail price report, published weekly by the Division, keeps thousands 

 of housewives in close touch with the market. The information is mailed to 

 750 housewives, printed in newspapers, and broadcasted over the radiophone 

 from Medford Hillside, every Friday afternoon at 3 p.m. 



Special news articles have informed Worcester and Springfield consumers 

 of new finaits and vegetables in their season, when the height of the shipping 

 season was at hand, and lower prices expected. Suggestions for canning and 

 general market information on supply and prices was covered in these feature 

 articles. This benefits not only the consumer, but the producer and distributor 

 as well. 



