P.D. 123 11 



This study takes up the household use of dairy products, use of milk in 

 hotels and restaurants, seasonal use of milk in restaurants and the distribu- 

 tion of milk sales in Boston. The questionnaire method was used. It brings 

 up to date and expands a study made some years ago on the influence of 

 advertising on the demand for milk. A number of charts and tables with 

 explanations make up the greater part of the report. 



Receipts and Sources of Boston's Food Supply. A yearly bulletin, "Receipts 

 and Sources of Boston's Food Supply," was compiled at the end of 1925, 

 covering the carlot receipts of vegetables and fruits, butter, cheese, eggs, 

 poultry, live-stock and dressed meats, trucked in fruits and vegetables, 

 receipts of milk, flour, grain, sugar and tea. The tables are given in such 

 form that they are comparable with similar reports of the two previous years. 

 The report is mimeographed and sent to consumers, market gardeners, 

 teachers in agricultural colleges, where there is a distinct demand for its use 

 in classrooms, teachers of domestic science and officials in other states. Gov- 

 ernment, state, city and private reports are the sources of this data. In 

 addition to these there were interviews with wholesalers and commission 

 men, freight agents, retailers and city inspectors and officials. 



Cooperative Relations. 



The work of the Division in the development of cooperative projects has 

 two distinct aspects: first, our direct participation as one of the cooperating 

 agencies in project designed for the promotion of better marketing methods; 

 second, our indirect participation as a coordinating agency in encouraging 

 and developing the cooperative efforts of other agencies. 



Here it is and always has been the policy of the Division to recognize the 

 fact that the initiation of cooperative activities should arrise from a definite 

 need and should only be encouraged when it is apparent that some definite 

 function can be more efficiently performed in this way than it can on an 

 individual basis. 



Furthermore, we realize that the strength of any such projects depends on 

 the extent to which the individuals who are cooperating realize that the job 

 at hand is primarily their job. Consequently we believe that a public 

 agency such as ours should use extreme care in seeing that it does not over- 

 step the functions of any private cooperative organization. 



Massachusetts National Apple Week. The observance of Massachusetts 

 National Apple Week offers an example of the possibilities of a cooperative 

 advertising project. 



During the week of October 29-November 6 in conjunction with the 

 Massachusetts Chamber of Commerce and County Extension Services, 

 the Division assisted in carrying on an advertising campaign designed to 

 point out to consumers the advantages of using Massachusetts apples. 

 Thirty-three cities and towns registered to take part in a window display 

 campaign. The Department awarded ribbons for window displays and 

 presented two silver cups to the city or town putting on the most complete 

 apple advertising program — -one cup for cities 75,000 population or over, 

 and one for cities under 75,000. 



Apple Survey of Massachusetts. During the summer an apple tree survey 

 was carried on by the Department of Agricultural Economics of the Massa- 

 chusetts Agricultural College with the assistance of men from the Division 

 who acted as field agents in collecting information. Cooperating with the 

 New England Research Council we worked toward the coordination of this 

 work with similar activities in other New England states. 



The results of this survey are to be used as a basis for compiling future 

 crop and market news. They will also be useful to growers as a guide for 

 future plantings and in planning their future cultural and marketing practices. 



A Study of Consumer Demand for Massachusetts Apples. This study is 

 being carried on by the Agricultural College. We are assisting in compiling 

 information. This project is designed to determine some facts relative to 

 consumers' preferences for varieties, grades, units of sale, etc. It may be 

 used as supplemental to results of the Survey mentioned above in offering 



