230 



THE BEE-KEEPERS' REVIEW 



flowers, it may be possible for the bee- 

 keeper there to take ripened honey 

 before being- capped by the bees. I 

 have been in many of the States from 

 California to New York, and I fail to 

 find any other locality where the qual- 

 ity of honey is like that ripened and 

 capped over in the hive by the bees. 

 In New York, buckwheat honey, if 

 ripened well, sells easily; but I will 

 guarantee that any market will soon 

 be ruined with a little unripened, sour 

 honey. American people eat an 

 abundance of sweets, and are willing- 

 to pay a fair price if they know it is 

 pure, and not injurious to health. 



Get our honey before the people in 

 neat, attractive packag-es, the same as 

 any canned goods, then, in a short 

 time, by a little advertising, we will 

 be sold out, and buying more honej' to 

 fill our orders. 



ADVERTISING EXTRACTED HONEY AND 



PUTTING IT UPON THE HOME 



MARKET. 



My little home-city of 3,500 people, 

 consumes, each year, about 14,000 

 pounds of extracted, and 700 pounds 

 of comb honey, besides some adulter- 

 ated syrup that is sold to those who 

 wish something "cheap." All this 

 without any "peddling." Just thirty 

 years ago we sold comb honey, in 

 large boxes, at 25 cents per pound. 

 We then got our first extractor. I 

 wrote short articles for our local pa- 

 pers, telling how the honey was ex- 

 tracted, and how much better it was 

 than the old-fashioned strained honey 

 mixed with bee-bread and other for- 

 eign material. At public gatherings, 

 in the city park, I took combs of honey, 

 the extractor and uncapping knife, in 

 the band-stand where all could see the 

 honey extracted. Then I passed 

 around the combs, also the honey in 

 my nicely labeled pails with a spoon 

 to sample it with. I was careful to 

 advertise that such honey was for sale 

 in every produce store in the city, at 

 the same price as I there sold it. Some- 



times, if sales were not as good as 

 usual, we would take the light wagon 

 with a barrel of nice honey, the barrel 

 fitted with a faucet, and scales to 

 weigh with, and peddle out one or two 

 barrels, taking special pains to inform 

 customers that they could get more like 

 it at any time in nearly any store in 

 the city, and, at the same price — 10 cents 

 per pound. 



THE MOST DESIRABLE PACKAGES FOR 

 RETAILING AND SHIPPING EX- 

 TRACTED HONEY. 



For a few years we bought glass, 

 Mason fruit jars to supply stores with, 

 and then we got a better package, the 

 common tin pails, holding 2, 3, 5, and 

 10 pounds, respectively. This worked 

 well, except that once in awhile the 

 driver would break a jar, or get a pail 

 cover off, in either case he was sure to 

 have a muss in the delivery wagon, if 

 not on some goods. I then changed to 

 the friction top cans and pails, the 

 same packag-e now used in every gro- 

 cery store to sell syrups in. They 

 never leak, nor break, and are easil}' 

 opened. They are the best package 

 for honey I ever saw. I buy cans of 

 the American Can Company, Chicago, 

 at the following prices: — 



For home market: — 



2 pound cans @ $2.15 per 100 F. 

 O. B. Chicago. 



3 pound cans @ $2. 75 per 100. 

 5 pound pails @ $4.75 per 100. 

 10 pound pails @ $6.25 per 100. 



Shipping packages: — 

 Basswood barrels, 350 pounds, 



85 cents each at Menasha, Wis. 

 Kegs, 50 pounds, 23 cents. 

 5 gallon square cans, 2 in a case, 

 hlyi cents at Cleveland factory. 

 5 gallon round cans, flat top, screw 

 cap, jacketed, @ 31 cents in 

 small lots, or 30 cents in 150 can 

 lots, F. O. B. Chicago. 

 For the city trade the 2- and 3-pound 

 sizes sell best. The 5- and 10-pound 

 sizes are best for the farmer-trade. 



