118 



TTTE REE-KEKPERS' REVIEW 



mag'azines. (No advertising will be 

 done in the bee journals, as that would 

 be simply a waste of money). Prob- 

 ably the first feature will be that of 

 killing', or removing, the false beliefs 

 regarding the manufacture of artificial 

 comb hone3^ Large space, perhaps 

 one-fourth, or one-eighth-page, will be 

 used in leading dailies, a large head- 

 ing reading something as follows: 



$10,000 FORFEITED ! 



Then will follow an explanation and 

 refutation of the matter, and the offer 

 of $10,000 as a forfeit to any one who 

 can show a sample of comb honey that 

 has been produced artificially. Of 

 course, care will be taken to word the 

 offer properly, so that no technical 

 advantage may be taken. The best 

 talent of the country will be employed 

 in preparing and placing the advertis- 

 ing. Man}' papers that publish these 

 advertisements will probably be will- 

 ing also to publish articles on bee- 

 keeping written with a view to increas- 

 ing the demand for honey. Possibly 

 firms that print "patent insides" for 

 other newspapers may be induced to 

 use such articles. 



At fairs and exhibitions, it may be 

 advisable to have educational honey 

 exhibits, together with the distribution 

 of suitable literature. Possibly it maj' 

 be well to put stereopticon lecturers in 

 the field; but, as has already been 

 stated, newspaper advertising will be 

 the main feature. 



Let me tell just one little incident: 

 On the train while going home from 

 the meeting, I fell to talking with a 

 young man who occupied the seat with 

 me. As we became somewhat ac- 

 quainted, I told him of the object of 

 my trip to Chicago, going somewhat 

 into detail. In reply, he said, in sub- 

 stance: 



"At our home we are fond of bis- 

 cuit and pancakes, with honey or 

 maple syrup. We send down to Ver- 

 mont, to an acquaintance, to get the 

 maple syrup, as that is the only way 



we can feel certain we are getting the 

 pure article. We don't buy honey very 

 often, because, while I had never 

 heard how the story started, as you 

 explain it, I had been lead to believe 

 that a good share, even of comb honey, 

 was manufactured stufiF (mostly paraf- 

 fine and glucose) and I didn't care to 

 eat it. I am very glad to have met you 

 and to have it proved to me so conclu- 

 sively that I can eat comb honey, and 

 feel that it is the genuine article." 



Friends, there are millions of men 

 and women just exactly like my chance 

 acquaintance, and, in the language of 

 the street, it is "up to us" to convince 

 them of the error of their belief. If we 

 could induce one million of them to 

 step into the groceries tomorrow and 

 each buy a pound of hone}', what do 

 you suppose would happen ? 



This is the work for us to do, and it 

 is the most important work that has 

 been taken up in our line in many a 

 long year. Every other industry is 

 pushing its products upon the markets 

 by every means imaginable; are we to 

 sit supinely down and let ignorance, 

 misrepresentation, and business-enter- 

 prise, push our product off the 

 earth ? See how new and unknown 

 things are pushed to the front by the 

 force of advertising; let us not lag be- 

 hind, but use this new force in modern 

 business — advertising — to push our de- 

 licious product into the position it so 

 richly deserves. 



Just a parting word: Don't wait to 

 "see how it is going to turn out." If 

 others are putting in their time and 

 money for the good of the cause — to ac- 

 complish something that will help you — 

 meet them half way, join hands with 

 them, do it promptly, and success is 

 assured. 



W. Z. HUTCHINSON, 

 Flint, Mich. Secretary. 



^^JE®*" Address all business correspond- 

 ence, membership dues, etc., to the 

 Manager, George W. York, 334 Dear- 

 born St., Chicago, 111. 



