THE BEE-KEEPERS' REVIEW 



151 



comb, or extracted, and with it there 

 could be f,'-lven one of these leaflets. 

 Food Vahie of Honey, unless some- 

 thhig- later and better has been g-otten 

 lip, it would produce good results. I 

 think a nicely illustrated pamphlet 

 showing- the whole process of an apiary 

 would be a good thing- and therein 

 might be incorporated this leaflet. Have 

 the printing done iu first-class style — the 

 very best. 



Maybe that samples of candied honey 

 would be good to pass around. 



You see an inch in the Ladies' Home 

 Journal will cost $84. Or '4 page 

 $1,000. There are scores of other ads. 

 and the others tend to take the atten- 

 tion from the hone_v. But there is no 

 getting awaj' from a sample, and a nice 

 pamphlet vvith recipes will be very apt 

 to be saved. Then have the g-rocers 

 talked to — they need it as much as the 

 consumer. Show them that it will be 

 mone^v in their pockets to push honey. 

 Need not dwell much on any other 

 point with them, because all the aver- 

 age grocer wants is something- that 

 will sell well and pay him for his 

 trouble. He don't care about its medi- 

 cal or healthful features. 



I would of course do some g-enei al 

 advertising; but in a judicious manner. 

 $5,000 will not be a flea bite if you put 

 it into general advertising-. I live in 

 East Orang-e, N. J., and in the town- 

 ship there are 25,000 people. Such 

 communities are simply' boarding- 

 houses of the city of New York, and 

 are well-to-do, and would be worth 

 canvassing. N. Y. alone ought to use 

 a large part of your surplus. 



I have been in the advertising- line 

 for over 20 years, and my greatest 

 grief is to see the amount of money 

 that is wasted in advertising. I know 

 that there is not a quarter as much 

 honey eaten as there ought to be, and 

 if the problem of increasing the con- 

 sumption can be increased by a very 

 small fraction per capita you are 

 all right. Ourpeople use 12 pounds of 

 coffee per capita per year, and drink 18 

 gallons of beer. How can we induce 

 them to use a little less of these and a 

 little more honey ? 



Yours sincerel}', 



Y. J. Root. 



In giving me permission to use his 

 letter, Mr. Root said :— 



I will be glad if my poor efforts will 

 assist in the slightest. I sent a note 

 to Ernest in which I rather elaborated 

 one point I spoke of to you, and that is 

 in the get-up of a booklet. If you have 

 never seen the one issued b3' the Franco- 

 American Soup Co., let me know, and 

 I'll send you one, if they are not all 

 out. Expensive, to be sure; but it 

 fairly makes j'our mouth water for 

 their soups; and such a book on honey 

 would be especially enticing. A "true 

 to life" lithog-raph of a hot biscuit and 

 honej'; a field uf buckwheat; a bee — 

 these things all count. I look at it 

 from the point of trying to reach the 

 consunier. 



F. J. Root. 



That's the kind of literature we 

 want — that will fairly make the mouth 

 water — for hone}'. 



WINTERING NUCLEI. 



Some Interesting Experiments in Wintering 

 Small Lots of Bees. 



In an article under the heading of 

 "The Svvarthmore System," the British 

 Bee Journal for March 2, 1905, Mr. J. 

 H. Horn tells of his experience in 

 wintering- over extra queens in the 

 ^W'arthmore mating-box. He says: — 



I have this winter tried the experi- 

 ment of wintering queens on the small 



Swarthmore frames, with about half a 

 pint of bees to each queen. I had a 

 look at them at about the first week in 

 this month to see how these small lots 

 were progressing, and found the queens 

 alive, and egg-laying to all appear- 

 ances, but thought it best not to lift the 

 combs out. I might mention that these 

 small lots have been exposed to all 

 weathers in open g-round. 



Of course, English climate is not 

 nearly so severe as ours, but Svvarth- 

 more writes me as follows: - 



I have successfully wintered queens 

 the past winter in mating-boxes, and 



