The Executive and His Control of Men 



BY ENOCH BURTON GOWIN 



Cloth, I2mo, $1.50 



" The Executive and His Control of Men " deals 

 exhaustively with the subject of executive ability. 

 It discusses the development of personal effi- 

 ciency, treating such topics as the Energizing Rate, 

 the Increase of Power, Organization, and Systematic 

 Personal Effort. The various methods by means 

 of which the chief executive motivates his men are 

 then considered, in which connection is discussed 

 the role of personality, suggestion, emulation, re- 

 wards, instructions, etc. The third part of the book 

 analyses the limits upon the executive's power, such 

 as apathy, opposition, and competition, and shows 

 how these may be dealt with. There are biblio- 

 graphical references at the close of each chapter and 

 a valuable statistical appendix. Ths book treats an 

 important subject in a practical way; it makes use 

 of the best things in modern social psychology and 

 applies it directly to the executive. It is, therefore, 

 of interest to students of social psychology, as well 

 as of business, and to executives. 



THE MACMILLAN COMPANY 



Publishers 64-66 Fifth Avenue New York 



