Table 11. Strawberry Prices in Four New Hampshire Cities — 6-Year Period, 1946-1951 

 (As reported in New Hampshire Market Bulletin) 



Note: Most strawberries are jobbed to stores in small lots. A few are wholesaled 

 to truckers and wholesale firms. There is no sharp line between jobbing and whole- 

 sale sales. 



and averaged 39 cents for the season. These prices were higher than whole- 

 sale prices for nearby berries in Boston, although lower than for some of 

 the Maine berries sold on that market. 



Retail Margins on Strawberries 



Data were obtained in 26 retail stores in 11 towns in 1950 on strawberry 

 prices and margins. The average selling price was 39 cents per quart and 

 the average margin 7.4 cents or 19 percent of the selling price. Margins 

 ranged from 3 cents to 13 cents per quart. Although selling prices were high- 

 est in fruit stores, percentage margins were the lowest for the three groups 

 of stores. 



Chain stores had the lowest margin in cents per quart, but were about 

 average in terms of percentage of the selling price. These data are shown 

 in Table 12. 



Table 12. Buying Prices, Selling Prices, and Margins on Strawberries Sold 



in 26 Retail Stores in 1950 



Prices of Tray and Crate Berries — Boston Market 



Most of the strawberries sold in New Hampshire markets are sold in 

 trays of from 18 to 24 quarts. During June, 1951, almost 80 percent of the 

 strawberries on the Farmers Produce Market (Boston) were in trays. 



Tray berries are subject to less buising. On the average they are subject 

 to shorter hauls and should be fresher. They bring a premium over crate 

 berries. Over a period of 15 years this premium averaged approximately 

 3 cents a quart and ranged from minus 4 cents in 1945 to 9.6 cents per quart 

 in 1946, as reported in the Farmer's Produce Market Report (Boston). 



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