must move from mere description to careful study — and from study to the 

 development of new and more efficient methods of marketing. 



Therefore, the purposes of the study are to determine the best way to 

 move our poultry to market, to indicate how this differs from the present 

 system, and to interest producers and handlers in trying out and using the 

 improved methods. 



Preliminary analysis of data so far collected shows that live poultry 

 dealers handled about 11 million pounds of birds in 1951. Almost 50 per- 

 cent of these were broilers, with fowl accounting for 30 percent and chickens 

 20 percent. A great many of these birds went to processors in the state and 

 the rest were shipped live to other areas. New Hampshire processors handled 

 almost 30 million pounds of birds in 1951. The greatest number of these 

 were fowl, amounting to almost 79 percent, with chicken at 15 percent, and 

 broilers at 6 percent. 



W. F. Henry, J. R. Bowring 



Handling and Merchandising Locally-Grown Vegetables. 



Carrots can be grown in New Hampshire which will compare favorably 

 with the California and Texas carrots being sold in our markets. Retailers 

 definitely prefer the long slender carrots of which Imperator is an example. 

 Deeply tilled, sandy loam soil is desirable if a long, smooth carrot is to be 

 obtained. 



Consumer tests showed preference for the Nantes variety, with Imperator 

 second. The former variety, however, has a weak top and in that respect is 

 not liked by either grower or retailer. 



Washing facilities are needed to do the job quickly and well. Most growers 

 either do not wash carrots well or else spend an excessive amount of time 

 doing the job. Sizing is poorly done in many cases. Few of our markets have 

 a full supply of local carrots even at the height of the season. 



Packaged carrots are being used in increasing quantities and retailers 

 prefer them because of reduction in losses and ease in handling. Many stores 

 now carry carrots both packaged and with tops. 



Of the consumers contacted who had purchased freshly-picked iced 

 corn, 76 percent said the corn was better than recent purchases, 55 percent 

 used their corn the same day purchased, and 60 percent held corn in refrig- 

 erator after purchase. 



At the height of the corn season, about 70 percent of the retailers' were 

 buying corn from local producers. Only 36 percent knew the names of 

 growers from whom they bought, which indicates growers did not sufficient- 

 ly impress the brand and source of supply on retailers. 



No growers were icing corn and many picked the day before. Retailers 

 were not very exacting as to time of picking or method of handling as long 



as it looked fresh. 



L. A. Dougherty 



OTHER ACTIVE PROJECTS 



Problems of Obtaining Farming Capital. 



W. K. Burkett 



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