PACKING AND MARKETING FRUITS 9 



has long been the dream of trade; and here we have 

 it in perfection. 



Several growers and packers have recently 

 adopted the plan of selling direct and securing their 

 customers by magazine advertising. Almost all the 

 leading magazines, such as Harper's, Scribn-er's, etc., 

 last winter carried advertisements of growers and 

 packers who offered to send fine Greenings, Baldwins 

 or Jonathans by express at $3 the box. 



These different methods of reaching the consum- 

 ers direct are coming more and more into favor, and 

 wherever they can be operated they should be freely 

 tried. 



The wholesale market in this country is growing 

 to be rather complicated. It is difficult to give a 

 comprehensive sketch of it in a small compass. 

 Briefly we may say that the grower who has pro- 

 duced a crop of apples has several different methods 

 open for disposing of his crop. The following are 

 the most common: 



1. He may sell the crop on the trees for a lump 

 sum, say $750 for the orchard. The buyer picks, 

 sorts and handles the fruit. 



2. He may sell the crop on the trees at a fixed 

 price per barrel. The best way is to make a straight 

 price, say $1.35 a barrel for firsts and seconds, allow- 

 ing the buyer to grade them to suit himself. Some- 

 times two prices are made, say $1.65 for firsts and $1 

 for seconds. In this case there is apt to be some dif- 

 ference of opinion about the grading. In either case 

 the picking and packing may be either at the expense 

 of the buyer or of the seller, as may be agreed. 



3. He may pick, grade and barrel the fruit, and 

 sell it to a buyer on the ground. 



4. He may pick, grade and pack the stock and 

 send it direct to a commission man, who sells it for 

 what he can get and returns the proceeds. 



