CHANGED METHODS 65 



sends out such travellers, speaking many lan- 

 guages, to study ever}'' possible market ; and 

 thus the manufacturing firm in one country is 

 enabled to deal directly with its correspondents 

 in another. These travellers, accomplished, well- 

 informed men, are everywhere, moving to and 

 fro by the steamers of all lines. To journey 

 and become acquainted with them is now almost 

 part of a liberal education. 



But the travellers do not manage it all. There 

 is besides now the modern art of advertising. 

 There is perhaps no country that does not now 

 push its wares in this manner. 



And there are also general exhibitions, held 

 now here, now there, by means of which the 

 actual work done in different countries is brought 

 under the view of possible foreign purchasers. 

 First invented, if one may say so, by Great 

 Britain herself about sixty years ago, they are 

 now universal. 



There is now an enormous world trade. In 

 the eleven years from 1897 to 1908, that trade 

 increased over 50 per cent. In that interval the 

 foreign trade of Great Britain did not increase 

 nearly so much. So changed are the general 

 conditions. 



In the home trade there is a falling off. Great 

 Britain is no longer filling her own markets with 

 the goods she can make herself. So much is 

 known from the Board of Trade returns. 



The greater the trade of the world the more 

 customers there must be. Unfortunately, the 

 Board of Trade returns show that, although the 

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