32 WILSON & TOOMER FERTILIZER COMPANY 



suited to different purposes and the brand name is a 

 short, simple way to give full description of the exact 

 formula. It means certain proportions of certain mate- 

 rials as shown on the tag attached to the fertilizer sack. 



The name of the manufacturers means just what they 

 have made it mean. Like all classes of people, some natu- 

 rally want to give their customers a fair deal, others 

 see the policy in doing so, while others skim just as, 

 near to the edge of the law as they dare. Florida is to 

 be congratulated on the high standard maintained by 

 her fertilizer people and on the means she has taken to 

 protect honest manufacturers and the consumers, but 

 it is not alone honesty that determines the value of 

 the manufacturer's name. Analysis and sources deter- 

 mine the market value of fertilizer, but the practical 

 value is largely influenced by proportions and combina- 

 tions. Some manufacturers are keener than others to 

 see just what gives best results or will work harder to 

 bring those results about. The personal factor has the 

 same influence in the fertilizer business as in everything 

 else. 



The number of pounds tells the amount put into the 

 sack at the time of filling. 



The guaranteed analysis tells the amount of actual 

 plant food, the moisture content as an indicator of physi- 

 cal condition, and the chlorine content to protect the 

 grower of such crops as are harmed by chlorine. 



The fertilizer is sold on the basis of its actual content 

 of phosphoric acid, ammonia and potash. Six per cent. 



