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NO.^^' Contents VlO,4«-4-4€0 



no. 460 



1. Introduction 3 



2. The Market for Grain-Feeds 3 



a. Quantities purchased 4 



b. Value of purchases 4 



c. Size of feed-consuming units 4 



d. Potential requirements 5 



3. Assembly, Milling, and Distributing to Retail Outlets 9 



a. Sources of supply 10 



b. Number of firms 10 



c. Mixed feed ingredients 10 



d. Milling-in-transit privileges 11 



e. Non-transit ingredients 12 



f. Comparative advantage on ingredients 15 



g. Transportation to retail distributing points 15 



4. Company Policies, Pricing Practices, Terms 17 



a. Method of distribution 17 



b. Division of market area 17 



c. Sales and service policy 18 



d. Pricing and terms 19 



e. Steps by companies to promote efficient handling 20 



f. Relative importance of grain-feed sales 21 



5. Retail Outlet Characteristics 21 



a. Number and location of retail outlets 22 



b. Importance of multiple-outlet firms 22 



c. Size of business 22 



d. Percent of delivered sales 24 



e. Average size of delivery 25 



f. Frequency of delivery 26 



g. Efforts to improve farm receiving and handling 26 



6. Conclusions 27 



