Further extension of the conventional bulk delivery method, and the 

 rate of that growth is dependent upon the size of the "potential market" and 

 upon the evaluation made of the advantages and disadvantages by dealers 

 and producers. Some dealers may add bulk service to follow the lead of 

 competitors, rather than on the basis of expected savings. This section will 

 discuss the "potential market" and the "pros and cons" of bulk feed from 

 the dealer's standpoint. 



The "Potential Market" for Bulk Feed 



Considerable interest has been manifested by feed companies in the 

 size of the "potential market" for bulk feed in New Hampshire. A gross 

 evaluation of the "potential" can be obtained from examination of data on 

 unit size distribution, but the attainable market for bulk feed at any one 

 time will be smaller to the extent of a number of limiting factors. 



Table 26 shows the numbers of farms, by unit size, having particular 

 classes of livestock. Calculations with these data and per unit feed require- 

 ments indicate insufficient unit size and volume on a statewide basis to 

 justify carrying bulk feed for hogs and sheep (Table 26). The same is 

 probably true of horses and beef cattle. Indeed, carrying bulk feed for 

 turkeys also might prove impractical in almost all instances because of the 

 relatively small number of farms with minimum unit size justifying bulk 

 feed delivery. The feed company concerned should count up the number of 

 customers whose requirements meet its minimum delivery policy, and then 



Table 26. Numbers of Farms Having Specified Livestock Classes, 

 by Unit Size Intervals, New Hampshire, 1950 



April 1, 1950 



^ Number on hand 

 2 Number raised 

 ' Number reported 

 * Number shorn 

 ^ 1,600 and over 



Source: 1950 Census of Agriculture 



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