could well mean that programs to restrict supplies sold will not necessarily 

 increase the income of New Hampshire growers. (See Figure 4.) The 

 continuing downward trend in consumption during the 1940's while in- 

 come was obviously increasing can perhaps also be explained bv the avail- 

 ability of competing fruits during practically every month of the year. 

 Tremendous strides were made in both the transportation and refrigeration 

 of fruits and vegetables during the war and post-war years. As a result, the 

 consumer has now available many fruits throughout the year that he was 

 not able to acquire during the 1930's, and it is reasonable to expect a drop 

 in apple consumption. 



1940 



1945 



Figure 4. Relation between New Hampshire farm income from apples anrl 

 size of apple crop, 1933-53. Farm income has been deflated by the wholesale 



prices of all commodities. 



The per capita consumption of processed apples, on the other hand, has 

 shown a slight increase. From approximately 0.9 pounds in 1930, the con- 

 sumption of processed apples has increased to an estimated 3.0 pounds in 

 1949. The increase has been mainly in apple sauce and canned apples. 

 Consumption of dried apples remained almost constant. Frozen apples 

 were introduced during the late 1930's. Consumption started increasing 

 during the war years and then declined. Canned apple juice consumption 

 increased slightly but not at the same rate as apple sauce and canned 

 apples. The increased consumption of processed apples was not large 

 enough to compensate for the decrease in fresh consumption. 



Utilization 



Apples are marketed for fresh fruit sale or for processing. The amount 

 utilized as fresh fruit among regions will depend partly on the varieties 

 commonly grown in the region, nearness to consuming centers, prices, and 

 available processing outlets. 



