in the contribution to established markets and the acquisition of new 

 outlets for apples has influenced the competitive position of New England 



growers. 



It should be noted that there is no apparent trend in the Boston market. 

 The percentage of shipments into Boston depends on year-to-year fluctua- 

 tions in the supply of apples. In markets further away there is a definite 

 upward trend in the percentage of total market receipts from New Eng- 

 land, which would indicate that the yearly supply of apples does ncjt aflfect 

 the quantity of apples shipped into these markets. If this is so, then the 

 Boston market is the dumping area for surpluses, while the more distant 

 markets are the recipients of a fairly even flow of apples. 



WHienever one region increases its share of a market, one or another of 

 the regions supplying this market must have reduced its share of the 

 market or have withdrawn from the market altogether. In order to deter- 

 mine the effect of New England's increased shipments on other regions, 

 it is necessary to examine the individual regions and the changes that 

 have occurred in their contribution to the different markets. 



Mid-South Atlantic Shipments 



The percentage contributed by the ^lid-South Atlantic regions to the 

 various markets is shown in Table 6. It can be seen that this region has 

 increased its share of the New York City market over the past eight years. 

 In Chicago there has been an apparent decline in the percentage contri- 

 buted while the percentage contributed in Philadelphia has remained fairly 

 constant. In the remaining cities, Atlanta, Baltimore, Boston, Cleveland, 

 St. Louis, and Washington, no apparent trends are noticeable. 



Table 6. Mid-South Atlantic Shipments to Various United States Markets as Percentage of 



Total Receipts, 1946-1953 



S-'urce: Based on data compiled from Unloads of Fresh Fruits and Vegetables, 

 P. M. A., United States Department of Agriculture, 1946, 1947, 1948 1949, 

 1950, 1951, 1952, 1953. 



* Tr indicates no trucking data were available. 



t — indie ites .1 percent or less of the total market. 



Mid-West Shipments 



The only common markets for the Mid-West and New England are 

 Chicago, Cleveland, and Pittsburgh. Table 7 shows the contribution to 

 the total market by the Mid-Western region. This region has increased its 



14 



