large supply of apples is produced in the Alid-West region. In such markets 

 as Dallas. Fort Worth, Denver, and Detroit, trucking data were not avail- 

 able for most of the observed years. Therefore little can be stated about 

 the trends in these particular markets. 



Far-West Shipments 



Table 8 shows the percentage that the Far West contributes to various 

 markets throughout the United States. It will be seen that the Far West 

 has declined considerably in New York City, Baltimore, Atlanta, and 

 Washington, There has also been a decline in the percent contributed to 

 the Boston and Philadelphia markets. However, this drop has been slight 

 in comparison with the decrease in New York City, Atlanta, Baltimore, 

 and Washington. In Chicago and St. Louis no trends are apparent. In the 

 western markets, Los Angeles, Oakland, and San Francisco, the percentage 

 contributed has been fairly constant. In the other markets shown in Table 

 8 not enough data are available to make any definite statement about 

 changes in the percent contributed to the total market. 



Market Summary 



New England has increased its share of the market in New York City, 

 Philadelphia, and Washington. New markets which have been opened to 

 New England growers are Chicago, Cleveland, and Pittsburgh. In none of 

 its major markets has there been a drop in the contribution such as has 

 occurred for some of the other producing regions. The Far West has lost 

 its share of those markets where New England has gained. 



In the Mid- West region little change has occurred since 1946. Only in 

 Atlanta, has this region increased its share of the market. In all other 

 markets no definite trends were noticeable. 



The Mid-South Atlantic region has increased its share of the New York 

 City market. In Philadelphia, the percent contributed has been fairly 

 constant while the percent contributed to Chicago has declined. In all the 

 other markets there were either no trends noticeable or not enough data 

 were available to observe any change if a change were present. 



Potential Markets and Competition 



The following analysis provides us with estimates of the surplus or deficit 

 supply of apples by the four major apple growing regions. The amount 

 of surplus or of deficit will indicate the degree to which regions will be 

 importing apples or shipping to markets outside the region. 



The estimates are based on 1948 production. The 1950 census of popula- 

 tion and consumption by income groups is based on the 1948 Food Con- 

 sumption Surveys of the USDA The results as shown in Table 9 

 indicate that the largest surplus apple supply region is the Far West with 

 28 million bushels, follow^ed by the Mid-South x\tlantic Region with almost 

 8 million bushels and the New England Region with 365,000 bushels. 



The Mid-West Region is deficit by over five million bushels and con- 

 tains potential markets for the surplus producing regions. 



Estimating the Future Competitive Position 



Besides identifying New England's competitors and evaluating the 

 strength of their competition, it is the purpose of this study to determine 

 the long run competitive position of New England in 1965. More spec- 



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