(decided) 60 



Closure 

 Percentile or 

 Decidedness 



(undecided) 



10 



(unfavorable) 



90 100 



favorable) 



I I 



I I 



I I 



I I 



DIAGRAM "B" * 



(unfavorable) 



6~ 



21.5 



u 



6.5 



52 



13 5 



Percent of Population 



(favorable) 



100 



Figure 1 "Decidedness" Component of Attitude Toward Balancing Receipts 



with Fluid Sales. General Content Area. Four Northeastern 



States, 201 Respondents, 1956-1957. 



* Diagram "A" shows the N shaped curve which results when decidedness (closure) 

 is related to content. Diagram "B" is a schematic presentation of the same diagram 

 with the cutting and bending points of closure and zero point of intensity indicated 

 on the content axis. The numbers above the line indicate the percentage of respondents 

 who were decided; numbers below the line are undecided. 



The four content areas are represented by a horizontal line — each line 

 consisting of the total sample population. The longest vertical line represents 

 the zero of intensity or the point where the dealers shift from favorable to 

 unfavorable; the short vertical lines represent the cutting and bending points 

 of decidedness. 



To make an interpretation of the figure, four groups of respondents were 

 used. This breakdown was determined by considering the decided and un- 

 decided groups of the general content area. Moving from right to left or 



16 



