from favorable to unfavorable the four groups in the general area consisted 

 of 52, 18, 8.5, and 21.5 per cent of the population. 10 



Group 1 — This group, about 52 per cent of the population, were favorable 

 and decided in the general content area toward balancing receipts and 

 fluid sales. Figure 2 also shows that at least 41 per cent of the total popula- 

 tion who were most favorable toward balancing receipts and fluid sales in 

 the general content area, were favorable and decided for economic, market 

 restrictive, and personal reasons. They had considered the basis for their 

 general attitude in the three sub-areas and had reached a decision. An addi- 

 tional five per cent in Group 1 were favorable and decided for economic 

 reasons only. (The lack of decision in the personal and market restrictive 

 areas explains the slope of the curve for the general content area in Figure 

 1, Diagram A, section a, taking a sharp downward bend.) The remaining 

 six per cent of the population who were favorable and decided in the general 

 content area were favorable but undecided in an economic context; unfavor- 

 able and undecided in the restrictive sub-area; and unfavorable but decided 

 in the personal sub-area. This decision in the personal sub-area indicates 



Group 

 IV 



Group 

 III 



Group 

 II 



(unfavorable) 



13 "5 



(Percent of Population) 



General Content Area (From Fig. I) 



Zero of 

 Intensity 3.5% ' 



(unfavorable) -,| | 10 5 



3 5 



(favorable) 



M iiiiiiii--o"wX-:v:-:-:-:-:-:-:-:-:-:-:-:-:-:-:-:-:-miiii m n n i mi i iiiinmimnniimin mini 



J4 , , , 4£ , 



■+- 



-f- 



15 ' II 

 (Percent of Population) 



Economic Sub-Area of Content 



100 



(unfavorable) 



jlllllllllllrlllll 



H — p; — H 



Zero of 

 Intensity 53 % I 



(favorable) 



JU_ 



b e 



30 | 



(Percent of Population) 



Market Restrictive Sub-Area of Content 

 I 



100 



(unfavorable) 



Zero of 



Intensity 53 % I (favorable) 



(minimi I :•:•:■ :•:■:■>:■>:•>:•:■:•:■:•:■: :-::iim in in minimum in n i u mi i 



-53 Ui*- *J 1 



4 2 100 



(Percent of Population) 



Personal Sub-Area of Content 



Figure 2 Schematic Presentation of Four Content Continua Showing the Zero 



Points of Intensity and the Cutting and Bending Points of Decidedness. 



Four Northeastern States, 201 Respondents, 1956-1957. 



The numbers above the line indicate the percentage of respondents who were decided; 

 numbers below the line are undecided: 



10 See Figure 1-A which shows how the areas under the curve were combined. In the 

 diagram Group 1 is a, Group 2 is b and c, Group 3 is d and e, and Group 4 is f. 



17 



