APPENDIX I 

 General Content Area: 



1. Do you think that balancing receipts to fluid sales is the best method 

 to use in operating a fluid milk business? 



1. It is the very best method. 4. It is probably not the best method. 



2. It is probably the best method. 5. It is definitely not the best method. 



3. Undecided. 



2. One aspect of the milk business that is annoying is that receipts from 

 producers are not uniform throughout the year. 



1. Strongly agree. 4. Disagree. 



2. Agree. 5. Strongly disagree. 



3. Undecided. 



3. Would you like to have producer receipts equal your fluid sales? 



1. Strongly agree. 4. Disagree. 



2. Agree. 5. Strongly disagree. 



3. Undecided. 



4. I like balancing because it is the most convenient way of handling milk 

 for a small dealer. 



1. Strongly agree. 4. Disagree. 



2. Agree. 5. Strongly disagree. 



3. Undecided. 



Economic Content Area: 



5. I like to have more than enough producer milk to meet my fluid needs 

 at all times since milk from other sources is too expensive. 



1. This is always true. 3. This is true only some of the time. 



2. Most of the time this is true. 4. This is never true. 



6. The one thing that I don't like about balancing is that is costs too 

 much money. 



1. Strongly agree. 5. Partially disagree. 



2. Agree. 6. Disagree. 



3. Partially agree. 7. Strongly disagree. 



4. Undecided. 



7. I feel that the costs of handling excess milk are so high that there is 

 no profit in it. 



1. This is a correct statement. 3. Handling costs are not a factor. 



2. Handling costs are one reason but 

 not the most important one. 



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