shire where 52 percent were sold to this outlet. Chain stores were also 

 the most important buyers in Connecticut where they purchased 43 

 percent and in Massachusetts where they purchased 38 percent of the 

 eggs. In Vermont, however, only 7 percent of sales were to chain stores 

 hut independent food stores accounted for 22 percent of sales. Restau- 

 rants and hotels represented the most important sales outlet for Vermont 

 firms with 36 percent sold to this type of buyer. 



In general, Connecticut and Maine firms sold more than 85 percent 

 of their volume to three types of outlets : wholesalers and jobbers, chain 

 food stores and independent food stores. These three types of outlets 

 accounted for 72 percent of sales in New Hamphire, 69 percent in Mass- 

 achusetts and 41 percent in Vermont. The average for all states was 

 79 percent. 



Types of Outlets by Marketing Group 



Data relating to the various market outlets for eggs by marketing 

 groups may be found in Table 16. Again, wholesalers and jobbers, chain 

 food stores and independent food stores were the principal outlets for 

 all of the groups, taking from 69 to 83 percent of the volume marketed. 



The market orientation of the various groups varied more widely 

 than between states. The most interesting difference was the 51 percent 

 of the packer group output and the 17 percent of wholesaler group 

 sales that went to chain food stores. Also of interest was the 23 percent 

 of the output of the wholesaler group sold to restaurants, hotels and 

 institutions. 



Table 16. Percent of Eggs Sold to Different Outlets, 

 by Marketing Group, 1965. 



* Assemblers, breaker, truckers. 



* Less than V2 OI one percent. 



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