Table 20 presents the same information as above for cartoned eggs 

 but by marketing groups. The miscellaneous group did no grading or 

 cartoning while the packer group cartoned 74 percent of all eggs they 

 sold. 



Table 20. Sales of Cartoned Eggs and Type of Label, 

 by Marketing Group, 196S. 



* Assemblers, breaker, truckers. 



Form in Which Eggs Were Sold to Different Types of Outlets, 

 by State 



Table 21 shows the percentages of three types of packaging in which 

 eggs were sold to various types of outlets in each state. Wholesalers and 

 jobbers or chain food stores were the principal outlets in all of the 

 states except Vermont where restaurants and hotels and independent 

 food stores were the principal outlets. 



Form in Which Eggs Were Sold to Different Types of Outlets, 

 by Marketing Group 



Each of the marketing groups except the packers was strongly 

 oriented toward sales to wholesalers and jobbers (Table 22) . The packer 

 group was oriented toward chain food stores and sold the largest per- 

 centage of cartoned eggs. The miscellaneous group (transfer and break- 

 ing) handled the largest percentage of ungraded eggs while the packer 

 group handled the least. The large percentage of ungraded, loose packed 

 eggs sold by the wholesaler group was due to interfirm transfers within 

 the wholesaler trade rather than sales to retail outlets. 



Sales Orientation 



The marketing firms interviewed sold their eggs to more than one 

 outlet. Tables 23, 24, and 25 contain data regarding the sales orientation 

 of the firms according to three classifications: geographic location, 

 marketing group and size group. Each table contains the percentage of 

 firms in each classification that sold eggs to each of the twelve types of 



24 



