outlets. The tables also contain the average number of eaeh type of out- 

 let that a firm served. 



Analysis of the figures in Table 23 indicate that there were no 

 significant differences between firms based on geographical location by 

 state. 



There were more differences in outlets served among firms classi- 

 fied by marketing group ( Table 24 ) . The wholesaler group serviced 

 only five of the twelve identified types of outlets and the miscellaneous 

 group serviced eight. 



When firms were classified by size, analysis indicated that the 

 smaller firms were limited (possibly by size alone) in the number of 

 different types of outlets serviced (Table 25). More of the smaller firms 

 operated retail routes, all of the sizes serviced independent food stores 

 while more of the larger firms serviced the chain food stores. 



Table 23. Percent of Marketing Firms Selling to Different Types of Outlets 

 and Average Number of Outlets Served, by State, 1965. 



* Second figure each state is individual consumers. 

 v The individual consumers are not included. 



* Not known. 



27 



